As the fastest growing segment of distribution warehousing, the food and beverage sector can provide insights into trends that could affect the entire industry.
John H. Boyd (jhb@theboydcompany.com) is founder and principal of The Boyd Co. Inc. Founded in 1975 in Princeton, New Jersey, and now based in Boca Raton, Florida, the firm provides independent site selection counsel to leading U.S. and overseas corporations.
Organizations served by Boyd over the years include The World Bank, The Council of Supply Chain Management Professionals (CSCMP), The Aerospace Industries Association (AIA), MIT’s Work of the Future Project, UPS, Canada's Privy Council, and most recently, the President’s National Economic Council providing insights on policies to reduce supply chain bottlenecks.
In the opening scene of the 1960s Broadway musical **italic{Oliver!,} workhouse boys, who are surviving only on thin gruel, sing the praises of "Food, Glorious Food." These same sentiments may be shared by many in today's site-selection and warehousing industries. Based on our firm's work with distributors, manufacturers, and retailers, we believe the food and beverage sector is currently the fastest growing and most dynamic segment of distribution warehousing.
One reason for this might be the basic, life-sustaining nature of the food and beverage sector and the challenges it faces as it tries to meet the needs of a growing population. The question of how many people the planet can feed and the supply chain can support is a long-standing one that only becomes more impassioned as the world's population keeps soaring.
Article Figures
[Figure 1] Total geographically variable operating costs by cityEnlarge this image
But food warehousing is interesting for another reason besides our stake in it as consumers. Because it is the fastest growing segment, warehousing and site-selection trends in food and beverage tend to be more pronounced and can be viewed as a precursor for what lies ahead for other sectors.
The cold chain is hot
One of the key trends in the industry is a growing need for cold storage facilities. Our firm's trademarked BizCosts service—which provides forecasting and comparative cost-analysis reports for various industries—predicts that the global "cold chain" market will register an impressive compound annual growth rate of more than 13 percent during the period from 2015 to 2020. The food and beverage sector is fueling most of this growth, with some help from the pharmaceutical industry. Growing demand for frozen and processed food items such as meat, fish, frozen food products, and ready-to-eat meals and snacks are all major drivers here.
The Food Safety Modernization Act (FSMA) will only increase that demand, as it shifts the paradigm of the food industry from reacting to food-safety events to preventing them. While there are some 11,000 cold storage warehouses in the United States today, many will fall short of FSMA compliance standards. Retrofitting will often be economically unfeasible. Because of this, many site-seeking food processors and distributors are considering only new, modern, state-of-the art refrigerated warehouses in their real estate searches.
Warehousing site selection in other sectors also could be affected by shifting state and federal regulations. For example, site-selection decisions may have to factor in such things as changes in groundwater-usage regulations in drought-stricken California; landmark U.S. Environmental Protection Agency regulations on ozone limitations and federal oversight of U.S. waterways; and National Labor Relations Board rulings on so-called "ambush" union elections (which may place a greater premium on sites in states that have "right-to-work" legislation).
Close to the sea
In addition to an increase in demand for cold storage facilities, our warehousing site-selection projects for the food and beverage industry often favor being located within a one-day round-trip drayage of a major U.S. port. This is because U.S. food producers want to be able to accommodate future export growth. China, in particular, is expected to be a high-growth market for food exports due to its growing population, increasing disposable income, and strong consumer preferences for American-branded products, especially food and beverages.
Take the dairy industry, for example. Milk and cheese are relatively new to the Chinese diet, but consumers' taste for them is growing. U.S. exports of dairy products to China are skyrocketing as 1.4 billion people migrate to cities, draw middle-class wages, and discover foods like ice cream, cheese pizza, and chocolate-flavored milk. Another reason for this fast growth is that China's domestic food and beverage industry has a dismal track record when it comes to meeting quality standards, and Chinese consumers have grown leery of domestically produced products after a history of contamination scares.
As international consumers' taste for American food and beverages grow, so has demand for refrigerated warehousing space located close to seaports. For example, refrigerated warehousing is in especially strong demand within one-day round-trip drayage of the ports of Los Angeles and Long Beach, as these ports are the nation's busiest and California is the country's leading food-producing state. This demand not only includes California's Inland Empire but also stretches into southern Nevada, which offers a superior tax climate for warehousing, a "right-to-work" labor regime, and the availability of low empty-backhaul rates associated with the consuming, not producing, economy of the Las Vegas area.
We believe this demand for warehousing space close to ports will only increase if the large trade pacts currently on the table are passed. If enacted, the Trans-Pacific Partnership (TPP) trade agreement will produce an even greater call for warehousing along the West Coast, both within and outside of the food sector. On the East Coast, we anticipate the same warehousing trends will play out once the Transatlantic Trade and Investment Partnership (TIPP) deal between the U.S. and Europe is completed. This massive free trade pact will dwarf the TPP and even the North American Free Trade Agreement (NAFTA). These developments are triggering coast-to-coast opportunities to provide a new type of state-of-the-art, multiambient facility, as demand for U.S. food products—dry, refrigerated, and frozen—from buyers in Asia and Europe is expected to spike once these trade deals are approved.
More rail, less truck
Another food and beverage-related trend gaining steam is the rise in demand for warehousing near rail facilities. In general, our clients are strongly considering intermodal transportation due to a combination of the troubles facing the trucking industry, environmental concerns, and rail's potential cost savings. In particular, the intermodal network is providing more and more services to accommodate the special requirements of food shippers, one of the last sectors to fully get on board with the mode.
We believe the planned RailPort Intermodal Transloading Terminal (RITT) facility in southern Nevada provides a potential case study of the future of cold chain warehousing and the move to greater utilization of lower-cost and more environmentally friendly rail in the food supply chain. Named RailPort Las Vegas, it will be the first U.S. public storage facility that combines rail with highway cross-docking facilities at a single location. It is anchored by a 15-story, multitemperature automated storage and retrieval facility containing 150,000 pallet positions and will have a climate-controlled cross dock of 150 truck bays connected with six enclosed rail sidings. This futuristic, robotic warehouse is designed as a frozen, chill, and ambient "lights out" operation, meaning it requires minimal staffing.
The facility is designed to receive a large volume of palletized product by rail to serve the U.S. Southwest and Southern California, including the ports of Los Angeles and Long Beach, at an estimated transportation savings of more than 60 percent compared to current trucking costs. RITT will also be technologically advanced, blending data from cloud-based warehouse management systems, transportation management systems, enterprise resource planning systems, and yard management systems with custom software as well as truck geographic positioning systems (GPS) and drivers' mobile devices. Our firm views this facility as a prototype for other regional cold chain centers serving the varied interests of manufacturers, the railroads, wholesalers, and ultimately the end consumer.
Costs on the rise
The growing demand for warehousing space is also having the effect of pushing up costs. In the warehousing sector, our BizCosts projections point to overall costs increasing by 7.5 percent in 2016.
When it comes to selecting a site for their warehouse facilities, comparative economics is ruling the relocation process like never before. As a result, companies are even more attuned to finding the most cost-effective location for a new warehouse or distribution center. Costs can vary significantly from one region to another. This is evident in Figure 1, which shows the total annual operating costs for a representative light-industrial facility employing 300 workers for a series of leading food industry cities in the United States. Costs include hourly labor, benefits, land, construction, property taxes, utilities, and shipping.
Shipping costs play an important role in site selection. For example, warehouse operators pay close attention to conditions in the trucking industry. That sector certainly bears watching, as generous increases in truck driver wages and benefits will propel truckload rates higher in 2016 and beyond, potentially pushing pricing up by double digits. Truckload rates may need to rise as much as 13 to 17 percent to pay for higher driver wages as the industry struggles with driver shortages and onerous, costly federal regulations. This is directly relevant because higher truckload rates will serve to further tighten profit margins for the highly cost-sensitive warehousing sector.
Challenges ahead
We believe that the food cold chain will continue to be at the forefront of trends within the distribution warehousing industry for many years to come. These will include such things as growth in specialized services and regulations as well as a greater need to be located close to ports and rail facilities.
At the same time, the food and beverage industry will continue to face challenges that are unique to this vital sector of the economy. On the one hand, it will be hard-pressed to supply the growing consumption needs of a hungry and soaring global population. On the other hand, especially in the United States, it will have to deal with the fact that some 40 percent of food is never actually eaten, amounting to an estimated US $165 million a year in waste. The food and beverage supply chain needs to respond by reducing that portion of food waste that occurs on its watch in warehouses and during shipment. From our experiences with this dynamic supply chain sector, we fully expect these challenges to be met with great success.
Benefits for Amazon's customers--who include marketplace retailers and logistics services customers, as well as companies who use its Amazon Web Services (AWS) platform and the e-commerce shoppers who buy goods on the website--will include generative AI (Gen AI) solutions that offer real-world value, the company said.
The launch is based on “Amazon Nova,” the company’s new generation of foundation models, the company said in a blog post. Data scientists use foundation models (FMs) to develop machine learning (ML) platforms more quickly than starting from scratch, allowing them to create artificial intelligence applications capable of performing a wide variety of general tasks, since they were trained on a broad spectrum of generalized data, Amazon says.
The new models are integrated with Amazon Bedrock, a managed service that makes FMs from AI companies and Amazon available for use through a single API. Using Amazon Bedrock, customers can experiment with and evaluate Amazon Nova models, as well as other FMs, to determine the best model for an application.
Calling the launch “the next step in our AI journey,” the company says Amazon Nova has the ability to process text, image, and video as prompts, so customers can use Amazon Nova-powered generative AI applications to understand videos, charts, and documents, or to generate videos and other multimedia content.
“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” Rohit Prasad, SVP of Amazon Artificial General Intelligence, said in a release. “Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, information grounding, and agentic capabilities.”
The new Amazon Nova models available in Amazon Bedrock include:
Amazon Nova Micro, a text-only model that delivers the lowest latency responses at very low cost.
Amazon Nova Lite, a very low-cost multimodal model that is lightning fast for processing image, video, and text inputs.
Amazon Nova Pro, a highly capable multimodal model with the best combination of accuracy, speed, and cost for a wide range of tasks.
Amazon Nova Premier, the most capable of Amazon’s multimodal models for complex reasoning tasks and for use as the best teacher for distilling custom models
Amazon Nova Canvas, a state-of-the-art image generation model.
Amazon Nova Reel, a state-of-the-art video generation model that can transform a single image input into a brief video with the prompt: dolly forward.
Economic activity in the logistics industry expanded in November, continuing a steady growth pattern that began earlier this year and signaling a return to seasonality after several years of fluctuating conditions, according to the latest Logistics Managers’ Index report (LMI), released today.
The November LMI registered 58.4, down slightly from October’s reading of 58.9, which was the highest level in two years. The LMI is a monthly gauge of business conditions across warehousing and logistics markets; a reading above 50 indicates growth and a reading below 50 indicates contraction.
“The overall index has been very consistent in the past three months, with readings of 58.6, 58.9, and 58.4,” LMI analyst Zac Rogers, associate professor of supply chain management at Colorado State University, wrote in the November LMI report. “This plateau is slightly higher than a similar plateau of consistency earlier in the year when May to August saw four readings between 55.3 and 56.4. Seasonally speaking, it is consistent that this later year run of readings would be the highest all year.”
Separately, Rogers said the end-of-year growth reflects the return to a healthy holiday peak, which started when inventory levels expanded in late summer and early fall as retailers began stocking up to meet consumer demand. Pandemic-driven shifts in consumer buying behavior, inflation, and economic uncertainty contributed to volatile peak season conditions over the past four years, with the LMI swinging from record-high growth in late 2020 and 2021 to slower growth in 2022 and contraction in 2023.
“The LMI contracted at this time a year ago, so basically [there was] no peak season,” Rogers said, citing inflation as a drag on demand. “To have a normal November … [really] for the first time in five years, justifies what we’ve seen all these companies doing—building up inventory in a sustainable, seasonal way.
“Based on what we’re seeing, a lot of supply chains called it right and were ready for healthy holiday season, so far.”
The LMI has remained in the mid to high 50s range since January—with the exception of April, when the index dipped to 52.9—signaling strong and consistent demand for warehousing and transportation services.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
Specifically, 48% of respondents identified rising tariffs and trade barriers as their top concern, followed by supply chain disruptions at 45% and geopolitical instability at 41%. Moreover, tariffs and trade barriers ranked as the priority issue regardless of company size, as respondents at companies with less than 250 employees, 251-500, 501-1,000, 1,001-50,000 and 50,000+ employees all cited it as the most significant issue they are currently facing.
“Evolving tariffs and trade policies are one of a number of complex issues requiring organizations to build more resilience into their supply chains through compliance, technology and strategic planning,” Jackson Wood, Director, Industry Strategy at Descartes, said in a release. “With the potential for the incoming U.S. administration to impose new and additional tariffs on a wide variety of goods and countries of origin, U.S. importers may need to significantly re-engineer their sourcing strategies to mitigate potentially higher costs.”
Grocers and retailers are struggling to get their systems back online just before the winter holiday peak, following a software hack that hit the supply chain software provider Blue Yonder this week.
The ransomware attack is snarling inventory distribution patterns because of its impact on systems such as the employee scheduling system for coffee stalwart Starbucks, according to a published report. Scottsdale, Arizona-based Blue Yonder provides a wide range of supply chain software, including warehouse management system (WMS), transportation management system (TMS), order management and commerce, network and control tower, returns management, and others.
Blue Yonder today acknowledged the disruptions, saying they were the result of a ransomware incident affecting its managed services hosted environment. The company has established a dedicated cybersecurity incident update webpage to communicate its recovery progress, but it had not been updated for nearly two days as of Tuesday afternoon. “Since learning of the incident, the Blue Yonder team has been working diligently together with external cybersecurity firms to make progress in their recovery process. We have implemented several defensive and forensic protocols,” a Blue Yonder spokesperson said in an email.
The timing of the attack suggests that hackers may have targeted Blue Yonder in a calculated attack based on the upcoming Thanksgiving break, since many U.S. organizations downsize their security staffing on holidays and weekends, according to a statement from Dan Lattimer, VP of Semperis, a New Jersey-based computer and network security firm.
“While details on the specifics of the Blue Yonder attack are scant, it is yet another reminder how damaging supply chain disruptions become when suppliers are taken offline. Kudos to Blue Yonder for dealing with this cyberattack head on but we still don’t know how far reaching the business disruptions will be in the UK, U.S. and other countries,” Lattimer said. “Now is time for organizations to fight back against threat actors. Deciding whether or not to pay a ransom is a personal decision that each company has to make, but paying emboldens threat actors and throws more fuel onto an already burning inferno. Simply, it doesn’t pay-to-pay,” he said.
The incident closely followed an unrelated cybersecurity issue at the grocery giant Ahold Delhaize, which has been recovering from impacts to the Stop & Shop chain that it across the U.S. Northeast region. In a statement apologizing to customers for the inconvenience of the cybersecurity issue, Netherlands-based Ahold Delhaize said its top priority is the security of its customers, associates and partners, and that the company’s internal IT security staff was working with external cybersecurity experts and law enforcement to speed recovery. “Our teams are taking steps to assess and mitigate the issue. This includes taking some systems offline to help protect them. This issue and subsequent mitigating actions have affected certain Ahold Delhaize USA brands and services including a number of pharmacies and certain e-commerce operations,” the company said.
Editor's note:This article was revised on November 27 to indicate that the cybersecurity issue at Ahold Delhaize was unrelated to the Blue Yonder hack.
The new funding brings Amazon's total investment in Anthropic to $8 billion, while maintaining the e-commerce giant’s position as a minority investor, according to Anthropic. The partnership was launched in 2023, when Amazon invested its first $4 billion round in the firm.
Anthropic’s “Claude” family of AI assistant models is available on AWS’s Amazon Bedrock, which is a cloud-based managed service that lets companies build specialized generative AI applications by choosing from an array of foundation models (FMs) developed by AI providers like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon itself.
According to Amazon, tens of thousands of customers, from startups to enterprises and government institutions, are currently running their generative AI workloads using Anthropic’s models in the AWS cloud. Those GenAI tools are powering tasks such as customer service chatbots, coding assistants, translation applications, drug discovery, engineering design, and complex business processes.
"The response from AWS customers who are developing generative AI applications powered by Anthropic in Amazon Bedrock has been remarkable," Matt Garman, AWS CEO, said in a release. "By continuing to deploy Anthropic models in Amazon Bedrock and collaborating with Anthropic on the development of our custom Trainium chips, we’ll keep pushing the boundaries of what customers can achieve with generative AI technologies. We’ve been impressed by Anthropic’s pace of innovation and commitment to responsible development of generative AI, and look forward to deepening our collaboration."