AI talent dash heats up in the supply chain as companies scramble to upskill staff
Zero100’s AI ROI Report shows a fierce race for AI talent in global supply chains, with firms using gamification and fast-track promotions to upskill staff. Nearly half offer rewards, while major companies invest in education and internal programs.
AI talent dash heats up in the supply chain as companies scramble to upskill staff
· Zero100, an intelligence company for supply chain leaders, releases exclusive research into the frenetic race for AI talent within the world’s biggest businesses
· Companies are so hungry for AI skills that they’re recruiting en masse and using every trick in the book to get existing team members to upskill
· Almost half (48%) of companies leading on AI offer rewards to staff who learn to love the machine
· 14% of firms willing to offer fast track promotions to early adopters and super users
May 29, 2024 - The race for AI talent within businesses running the world's biggest supply chains is heating up, according to new research from Zero100, an intelligence company for supply chain leaders.
The AI ROI Report from Zero1001, which surveyed 312 supply chain leaders globally (almost a third, 29% of whom were C-suite level leaders), shows that companies are scrambling to take advantage of the ‘once in a generation’ opportunity of AI. And they are responding to the talent crunch by getting creative, using tactics from gamification to fast-track promotions to convert existing employees into AI enthusiasts.
Almost half (48%) of the companies leading the AI race offer rewards to staff who learn to love the machine, with one in five (20%) introducing financial bonuses, gamification, or other incentives to encourage existing colleagues to play a key role in their digital transformation.
And one in seven companies (14%) is even willing to consider fast track promotions to team members in return for early adoption and spreading the word with colleagues (i.e. becoming ‘super users’).
Zero100 notes that AI literacy is becoming one of the most highly sought-after skills for businesses across all sectors. This talent dash has forced many major corporations - including the likes of Walmart, IBM, Amazon, Unilever and Estée Lauder Companies - to take matters into their own hands by investing in external education and internal upskilling programs to give employees the chance to become early AI adopters.
Walmart’s Executive Vice President, Sourcing, and Operating Partner Massmart, commented: “AI will be a huge enabler for the future of supply chain and operations, and a massive accelerant to the pace of innovation. But when it comes to guaranteeing genuine returns, leaders can’t afford to make short-sighted, hype-driven investments – you need a thoughtful strategy to deliver the best value for customers, and the best value for shareholders.
“In all the excitement about the technology, we can’t lose sight of the fact that investment in AI is an investment in your workforce – you need those human elements to really activate that technology in a meaningful way. That’s why, at Walmart, we’re ramping up hiring and upskilling for AI and machine learning skills. That knowledge is no longer a nice-to-have: it’s business critical.”
Zero100’s report reveals the vast majority (90%) of large businesses have experimented with AI across their supply chains, with almost a third (29%) claiming it is an area for heavy investment in over the next three years.
And these businesses know where they want to double-down on AI. More than two thirds (68%) of supply chain leaders believe AI will reduce inventory waste, 36% say it will reduce materials costs from suppliers and 30% say it will reduce last mile transportation costs.
The new report follows previous Zero100 analysis showing the volume of supply chain job posts mentioning AI/ML skills increased by 116% in 2023, with P&G, Colgate-Palmolive, Nike, and Tesla leading the charge2.
Acquiring AI skills is lucrative for job seekers with research3 finding workers with AI skills command salaries up to 40% higher than their less tech-savvy peers.
Kevin O’Marah, Co-Founder & Chief Research Officer, Zero100 commented: “No one wants to risk being left behind in the rush to embrace AI, and the companies running the world’s biggest supply chains are wasting no time in upskilling their workforce to capitalise on the AI opportunity.
“The global supply chains of tomorrow will be AI-empowered and fully digitised from end-to-end – a complete convergence of supply chain and IT that will fundamentally change the nature of supply chain work. Supply chain leaders are alive to this once-in-a-generation opportunity and investing heavily in experimentation. With demand for AI skills outstripping supply, we’re seeing companies throwing everything they’ve got at upskilling their workforce to set them on the path for a prosperous future.”
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Notes to eds
1 Source: Zero100 AI ROI Report of 312 supply chain leaders (92 of which at CSCO / COO / C-level) conducted in April/March 2024
2 AI, Carbon, and Talent Benchmarking report 3 According to Oxford Internet Institute https://www.ox.ac.uk/news/2023-10-24-artificial-intelligence-skills-can-increase-salaries-much-40#:~:text=Workers%20with%20artificial%20intelligence%20skills,Institute%2C%20and%20the%20Center%20for
About Zero100
The world’s most influential and forward-thinking Chief Operations and Supply Chain Officers partner with Zero100, a membership-based research and intelligence organization, to accelerate progress on Digital Supply Chain Transformation. Members share a common purpose – to harness new technology to re-invent the production, distribution, and consumption of physical goods around the world.
Zero100’s approach combines unique IP-led research and data, intimate executive-level events, personalized guidance, and access to an extensive community of influential thinkers and voices from within, and beyond, supply chain.
The company is headquartered in London, UK, with offices in New York, USA.
Zero100 members include Walmart, Google, Unilever, Volvo Cars, PUMA, Bayer Crop Science, The Estée Lauder Companies, Colgate-Palmolive, Cummins, Haleon, Kimberly
Economic activity in the logistics industry expanded in August, though growth slowed slightly from July, according to the most recent Logistics Manager’s Index report (LMI), released this week.
The August LMI registered 56.4, down from July’s reading of 56.6 but consistent with readings over the past four months. The August reading represents nine straight months of growth across the logistics industry.
The LMI is a monthly gauge of economic activity across warehousing, transportation, and logistics markets. An LMI above 50 indicates expansion, and a reading below 50 indicates contraction.
Inventory levels saw a marked change in August, increasing more than six points compared to July and breaking a three-month streak of contraction. The LMI researchers said this suggests that after running inventories down, companies are now building them back up in anticipation of fourth-quarter demand. It also represents a return to more typical growth patterns following the accelerated demand for logistics services during the Covid-19 pandemic and the lows of the recent freight recession.
“This suggests a return to traditional patterns of seasonality that we have not seen since pre-COVID,” the researchers wrote in the monthly LMI report, published Tuesday, adding that the buildup is somewhat tempered by increases in warehousing capacity and transportation capacity.
The LMI report is based on a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
That hiring surge marks a significant jump in relation to the company’s nearly 17,000 current employees across North America, adding 21% more workers.
That increase is necessary because U.S. holiday sales in 2023 increased 3.9% year-over-year as consumer spending grew even amidst uncertain economic times and trends like inflation and consumer price sensitivity. Looking at the coming peak, a similar pattern is projected for this year, with shoppers forecasted to drive a 4.8% increase in holiday retail sales for 2024, Geodis said, citing data from Emarketer.
To attract the extra workforce, Geodis says it will offer competitive wages, peak premium pay incentives, peak and referral bonuses, an expedited payment option, and flexible schedules. And it’s using an AI-powered chatbot named Sophie to serve as a virtual recruiting assistant.
“We acknowledge the immense responsibility we have to our customers to deliver exceptional service every day, and this is especially true during peak season,” Anthony Jordan, GEODIS in Americas Executive Vice President and Chief Operating Officer, said in a release. “Because peak season is the most business-critical sales period of the year for many of our retail clients, expanding our workforce is vital to ensure we have a flexible, dynamic team that can handle anticipated surges in demand.”
With the economy slowing but still growing, and inflation down as the Federal Reserve prepares to lower interest rates, the United States appears to have dodged a recession, according to the National Retail Federation (NRF).
“The U.S. economy is clearly not in a recession nor is it likely to head into a recession in the home stretch of 2024,” NRF Chief Economist Jack Kleinhenz said in a release. “Instead, it appears that the economy is on the cusp of nailing a long-awaited soft landing with a simultaneous cooling of growth and inflation.”
Despite an “eventful August” with initial reports of rising unemployment and a slowdown in manufacturing, more recent data has “calmed fears of a deteriorating U.S. economy,” Kleinhenz said. “Concerns are now focused on the direction of the labor market and the possibility of a job market slowdown, but a recession is far less likely.”
That analysis is based on data in the NRF’s Monthly Economic Review, which said annualized gross domestic product growth for the second quarter has been revised upward to 3% from the original report of 2.8%. And consumer spending, the largest component of GDP, was revised up to 2.9% growth for the quarter from 2.3%.
Compared to its recent high point of 9.1% in July of 2022, inflation is nearly back to normal. Year-over-year growth in the Personal Consumption Expenditures Price Index – the Fed’s preferred measure of inflation – was at 2.5% in July, unchanged from June and only half a percentage point above the Fed’s target of 2%.
The labor market “is not terribly weak” but “is showing signs of tottering,” Kleinhenz said. Only 114,000 jobs were added in July, lower than expected, and the unemployment rate rose to 4.3% from 4.1% in June. Despite the increase, the unemployment rate is still within the normal range, Kleinhenz said.
“Now the guessing game begins on the magnitude and frequency of rate cuts and how far the federal funds rate will be reduced,” Kleinhenz said. “While lowering interest rates would be good news, it takes time for rate reductions to work their way through the various credit channels and the economy as a whole. Consequently, a reduction is not expected to provide an immediate uplift to the economy but would stabilize current conditions.”
Going forward, Kleinhenz said lower rates should benefit households under pressure from loans used to meet daily needs. Lower rates will also make it more affordable to borrow through mortgages, home improvement loans, car loans, and credit cards, encouraging spending and increasing demand for goods and services. Small businesses would also benefit, since lower intertest rates could lower their financing costs on existing loans or allow them to take out new loans to invest in equipment and plants or to hire more workers.
The global air cargo market’s hot summer of double-digit demand growth continued in August with average spot rates showing their largest year-on-year jump with a 24% increase, according to the latest weekly analysis by Xeneta.
Xeneta cited two reasons to explain the increase. First, Global average air cargo spot rates reached $2.68 per kg in August due to continuing supply and demand imbalance. That came as August's global cargo supply grew at its slowest ratio in 2024 to-date at 2% year-on-year, while global cargo demand continued its double-digit growth, rising +11%.
The second reason for higher rates was an ocean-to-air shift in freight volumes due to Red Sea disruptions and e-commerce demand.
Those factors could soon be amplified as e-commerce shows continued strong growth approaching the hotly anticipated winter peak season. E-commerce and low-value goods exports from China in the first seven months of 2024 increased 30% year-on-year, including shipments to Europe and the US rising 38% and 30% growth respectively, Xeneta said.
“Typically, air cargo market performance in August tends to follow the July trend. But another month of double-digit demand growth and the strongest rate growths of the year means there was definitely no summer slack season in 2024,” Niall van de Wouw, Xeneta’s chief airfreight officer, said in a release.
“Rates we saw bottoming out in late July started picking up again in mid-August. This is too short a period to call a season. This has been a busy summer, and now we’re at the threshold of Q4, it will be interesting to see what will happen and if all the anticipation of a red-hot peak season materializes,” van de Wouw said.
“Unrelenting labor shortages and wage inflation, accompanied by increasing consumer demand, are driving rapid market adoption of autonomous technologies in manufacturing, warehousing, and logistics,” Seegrid CEO and President Joe Pajer said in a release. “This is particularly true in the area of palletized material flows; areas that are addressed by Seegrid’s autonomous tow tractors and lift trucks. This segment of the market is just now ‘coming into its own,’ and Seegrid is a clear leader.”
According to Pajer, Seegrid’s strength in the sector is due to several new technologies it has released in the past six months. They include: Sliding Scale Autonomy, which provides both flexibility and predictability in autonomous navigation and manipulation; Enhanced Pallet and Payload Detection, which enables reliable recognition and manipulation of a broad range of payloads; and the planned launch of its CR1 autonomous lift truck model later this year.
Seegrid’s CR1 unit offers a 15-foot lift height, 4,000-pound load capacity, and a top speed of 5 mph. In comparison, its existing autonomous lift truck model, the RS1, supports six-foot lift height, 3,500 pound capacity, and the same top speed.
The “series D” investment round was funded by existing lead investors Giant Eagle Incorporated and G2 Venture Partners, as well as smaller investments from other existing shareholders.