SUPPLY CHAIN LINKS: Analysis and insights from S&P Global Market Intelligence
Slowing U.S. economy to affect freight demand
S&P Global Market Intelligence expects U.S. freight tonnage growth to be less than the country’s GDP growth in 2024 due to reduced consumption and inventory building in the second half of the year.
The U.S. economy will end 2024 with weaker demand being met by largely adequate inventories. From a supply chain perspective this means that shippers can expect sufficient freight capacity, with continued adequate distribution center and warehousing availability.
In the last few years, transportation and logistics services providers added capacity in response to the boom in the purchase of goods and shipping during the pandemic. Those capacity additions remain, especially in trucking, where carriers have been slow to downsize or exit the industry, leading to excess capacity and low rates.
Weaknesses in manufacturing, housing starts, and business fixed investment are among the combination of factors leading to slower economic growth in the second half of 2024. However, low unemployment and resilient consumer spending means that the economy is still experiencing wage and price inflation above the U.S. Federal Reserve Board’s target of 2%.
Due to persistent inflation, especially in services, we expect that the Federal Reserve Board won’t reduce interest rates until December of 2024. As a result, capital costs will continue to be elevated for longer than expected. The slower economic growth will provide a headwind to freight demand that derives from consumer and business spending, manufacturing, and inventory building.
Slowing economic growth
The S&P Global Market Intelligence 2024 U.S. macroeconomic baseline forecast is for real gross domestic product (GDP) growth of 2.5%, about the same as for 2023. However, the pace of growth will slow through the rest of the year, where the relatively strong first two quarters of the year will be followed by two quarters averaging 1.7% annual growth. No recession is in the forecast, but the weakness in the U.S. economy will continue next year with real GDP growth of 1.6% in 2025, primarily due to the Federal Reserve Board focusing its monetary policy on reducing inflation to its 2% target.
Consumption in the economy is a key driver of freight demand, especially goods consumption. (Although services consumption does indirectly generate associated freight demand.) Consumption is now forecasted to slow to a 2% annual growth rate for the third and fourth quarters of 2024, following an average growth of 2.7% in the first two quarters of 2024. Sustained employment levels and growth in equity and home values supported household consumption spending in the first half of the year. However, we anticipate that consumption levels will moderate as the lagged effects of higher interest rates and declining residential investment dampen consumer demand. The inflation fight is forecasted to be won in 2025 but at the cost of below-potential economic growth, including unemployment rising to 4.2% by the end of 2025.
Interest rate increases are reducing consumer demand by raising the cost of credit. For durable goods purchases, such as autos financed with loans or homes financed with mortgages, lender limits on consumers’ debt service-to-income ratios constrain purchases consumers can qualify for. The higher mortgage rates will lead to a downturn in residential fixed investment in the second half of 2024. Housing starts will end the year at 1.4 million, below the 2023 level. The weakness in residential investment will be accompanied by weaker associated furniture and home furnishings markets.
Interest rate increases are affecting business, where the higher costs of capital reduce firms’ capacities to afford new plants and equipment or invest in substantial safety stock inventory. Business fixed investment is expanding but at a slower pace, forecasted to grow 2.9% in 2024 compared with the 4.5% pace of growth seen in 2023. For some businesses that are dealing with higher costs from inflation, increased capital costs can result in a negative cash flow or even insolvency. Some new-entrant truckers, who paid high prices for new equipment in the 2021–2022 boom, have become vulnerable in this higher-interest rate, lower-growth environment, which has led to contractions in for-hire trucking capacity. Trucking supply, however, still exceeds demand.
Weak U.S. freight outlook
Based on the forecasted demand for goods and inventory levels, we expect U.S. freight volumes to start mixed and end the year mostly weaker. The pace of consumption and inventory rebuilding seen in the first half of 2024 won’t be sustained all year, leading to demand and freight tonnage growth less than GDP growth. The S&P Global Transearch baseline forecast overall is for freight tonnage to increase 1.7% for 2024.
Not all freight modes have the same prospects. As Figure 1 shows the range of modal tonnage growth forecasts vary from a 1.5% drop in rail carload tonnage up to a rebound of 2.4% growth in total truck tonnage.
FIGURE 1: Forecast of U.S. 2024 freight tonnage growth by mode (percent)
Carload rail tonnage will suffer from the drop in volumes of the number-one carload volume category of coal. This drop will not be offset by modest growth in manufactured carload commodities, such as chemicals and autos. In contrast, intermodal rail experienced strong growth in the first half of 2024 from growing imports, inventory restocking, the import market share shift back to West Coast container ports, and an early start to peak season. However, intermodal rail tonnage growth for 2024 as a whole will be limited by competitive domestic trucking rates and service times.
The baseline trucking demand forecast is for 2024 tonnage to grow by 2.4%, driven by a 2.6% growth in the substantial private trucking sector. Meanwhile for-hire truckload and less than truckload (LTL) will see more moderate recovery in 2024 volumes.
Air cargo tonnage growth is forecasted at 1.3%, reflecting slowing growth in e-commerce, despite a surge in e-commerce imports in the first half of 2024. The maritime baseline forecast is for a 0.4% growth in tons compared to 2023 levels due to declines in coal tonnage plus concerns with water levels for the Mississippi River system and the Panama Canal.
What this means for shippers
For supply chain managers, the baseline freight forecast implies continued market power, qualified by instances where carrier capacity adjustments and their increased fixed operating costs may limit rate advantages to shippers. There remain threats of temporary operating capacity limitations, such as have been experienced recently at West Coast ports for import rail shippers or from the risk of potential disruption at East and Gulf Coast ports with the expiration of the International Longshoremen's Association (ILA) contracts in September. However, most supply chain managers will see domestic freight carrier performance and rates improve compared with where they were from 2020–2022.
Benefits for Amazon's customers--who include marketplace retailers and logistics services customers, as well as companies who use its Amazon Web Services (AWS) platform and the e-commerce shoppers who buy goods on the website--will include generative AI (Gen AI) solutions that offer real-world value, the company said.
The launch is based on “Amazon Nova,” the company’s new generation of foundation models, the company said in a blog post. Data scientists use foundation models (FMs) to develop machine learning (ML) platforms more quickly than starting from scratch, allowing them to create artificial intelligence applications capable of performing a wide variety of general tasks, since they were trained on a broad spectrum of generalized data, Amazon says.
The new models are integrated with Amazon Bedrock, a managed service that makes FMs from AI companies and Amazon available for use through a single API. Using Amazon Bedrock, customers can experiment with and evaluate Amazon Nova models, as well as other FMs, to determine the best model for an application.
Calling the launch “the next step in our AI journey,” the company says Amazon Nova has the ability to process text, image, and video as prompts, so customers can use Amazon Nova-powered generative AI applications to understand videos, charts, and documents, or to generate videos and other multimedia content.
“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” Rohit Prasad, SVP of Amazon Artificial General Intelligence, said in a release. “Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, information grounding, and agentic capabilities.”
The new Amazon Nova models available in Amazon Bedrock include:
Amazon Nova Micro, a text-only model that delivers the lowest latency responses at very low cost.
Amazon Nova Lite, a very low-cost multimodal model that is lightning fast for processing image, video, and text inputs.
Amazon Nova Pro, a highly capable multimodal model with the best combination of accuracy, speed, and cost for a wide range of tasks.
Amazon Nova Premier, the most capable of Amazon’s multimodal models for complex reasoning tasks and for use as the best teacher for distilling custom models
Amazon Nova Canvas, a state-of-the-art image generation model.
Amazon Nova Reel, a state-of-the-art video generation model that can transform a single image input into a brief video with the prompt: dolly forward.
Economic activity in the logistics industry expanded in November, continuing a steady growth pattern that began earlier this year and signaling a return to seasonality after several years of fluctuating conditions, according to the latest Logistics Managers’ Index report (LMI), released today.
The November LMI registered 58.4, down slightly from October’s reading of 58.9, which was the highest level in two years. The LMI is a monthly gauge of business conditions across warehousing and logistics markets; a reading above 50 indicates growth and a reading below 50 indicates contraction.
“The overall index has been very consistent in the past three months, with readings of 58.6, 58.9, and 58.4,” LMI analyst Zac Rogers, associate professor of supply chain management at Colorado State University, wrote in the November LMI report. “This plateau is slightly higher than a similar plateau of consistency earlier in the year when May to August saw four readings between 55.3 and 56.4. Seasonally speaking, it is consistent that this later year run of readings would be the highest all year.”
Separately, Rogers said the end-of-year growth reflects the return to a healthy holiday peak, which started when inventory levels expanded in late summer and early fall as retailers began stocking up to meet consumer demand. Pandemic-driven shifts in consumer buying behavior, inflation, and economic uncertainty contributed to volatile peak season conditions over the past four years, with the LMI swinging from record-high growth in late 2020 and 2021 to slower growth in 2022 and contraction in 2023.
“The LMI contracted at this time a year ago, so basically [there was] no peak season,” Rogers said, citing inflation as a drag on demand. “To have a normal November … [really] for the first time in five years, justifies what we’ve seen all these companies doing—building up inventory in a sustainable, seasonal way.
“Based on what we’re seeing, a lot of supply chains called it right and were ready for healthy holiday season, so far.”
The LMI has remained in the mid to high 50s range since January—with the exception of April, when the index dipped to 52.9—signaling strong and consistent demand for warehousing and transportation services.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
Specifically, 48% of respondents identified rising tariffs and trade barriers as their top concern, followed by supply chain disruptions at 45% and geopolitical instability at 41%. Moreover, tariffs and trade barriers ranked as the priority issue regardless of company size, as respondents at companies with less than 250 employees, 251-500, 501-1,000, 1,001-50,000 and 50,000+ employees all cited it as the most significant issue they are currently facing.
“Evolving tariffs and trade policies are one of a number of complex issues requiring organizations to build more resilience into their supply chains through compliance, technology and strategic planning,” Jackson Wood, Director, Industry Strategy at Descartes, said in a release. “With the potential for the incoming U.S. administration to impose new and additional tariffs on a wide variety of goods and countries of origin, U.S. importers may need to significantly re-engineer their sourcing strategies to mitigate potentially higher costs.”
Grocers and retailers are struggling to get their systems back online just before the winter holiday peak, following a software hack that hit the supply chain software provider Blue Yonder this week.
The ransomware attack is snarling inventory distribution patterns because of its impact on systems such as the employee scheduling system for coffee stalwart Starbucks, according to a published report. Scottsdale, Arizona-based Blue Yonder provides a wide range of supply chain software, including warehouse management system (WMS), transportation management system (TMS), order management and commerce, network and control tower, returns management, and others.
Blue Yonder today acknowledged the disruptions, saying they were the result of a ransomware incident affecting its managed services hosted environment. The company has established a dedicated cybersecurity incident update webpage to communicate its recovery progress, but it had not been updated for nearly two days as of Tuesday afternoon. “Since learning of the incident, the Blue Yonder team has been working diligently together with external cybersecurity firms to make progress in their recovery process. We have implemented several defensive and forensic protocols,” a Blue Yonder spokesperson said in an email.
The timing of the attack suggests that hackers may have targeted Blue Yonder in a calculated attack based on the upcoming Thanksgiving break, since many U.S. organizations downsize their security staffing on holidays and weekends, according to a statement from Dan Lattimer, VP of Semperis, a New Jersey-based computer and network security firm.
“While details on the specifics of the Blue Yonder attack are scant, it is yet another reminder how damaging supply chain disruptions become when suppliers are taken offline. Kudos to Blue Yonder for dealing with this cyberattack head on but we still don’t know how far reaching the business disruptions will be in the UK, U.S. and other countries,” Lattimer said. “Now is time for organizations to fight back against threat actors. Deciding whether or not to pay a ransom is a personal decision that each company has to make, but paying emboldens threat actors and throws more fuel onto an already burning inferno. Simply, it doesn’t pay-to-pay,” he said.
The incident closely followed an unrelated cybersecurity issue at the grocery giant Ahold Delhaize, which has been recovering from impacts to the Stop & Shop chain that it across the U.S. Northeast region. In a statement apologizing to customers for the inconvenience of the cybersecurity issue, Netherlands-based Ahold Delhaize said its top priority is the security of its customers, associates and partners, and that the company’s internal IT security staff was working with external cybersecurity experts and law enforcement to speed recovery. “Our teams are taking steps to assess and mitigate the issue. This includes taking some systems offline to help protect them. This issue and subsequent mitigating actions have affected certain Ahold Delhaize USA brands and services including a number of pharmacies and certain e-commerce operations,” the company said.
Editor's note:This article was revised on November 27 to indicate that the cybersecurity issue at Ahold Delhaize was unrelated to the Blue Yonder hack.
The new funding brings Amazon's total investment in Anthropic to $8 billion, while maintaining the e-commerce giant’s position as a minority investor, according to Anthropic. The partnership was launched in 2023, when Amazon invested its first $4 billion round in the firm.
Anthropic’s “Claude” family of AI assistant models is available on AWS’s Amazon Bedrock, which is a cloud-based managed service that lets companies build specialized generative AI applications by choosing from an array of foundation models (FMs) developed by AI providers like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon itself.
According to Amazon, tens of thousands of customers, from startups to enterprises and government institutions, are currently running their generative AI workloads using Anthropic’s models in the AWS cloud. Those GenAI tools are powering tasks such as customer service chatbots, coding assistants, translation applications, drug discovery, engineering design, and complex business processes.
"The response from AWS customers who are developing generative AI applications powered by Anthropic in Amazon Bedrock has been remarkable," Matt Garman, AWS CEO, said in a release. "By continuing to deploy Anthropic models in Amazon Bedrock and collaborating with Anthropic on the development of our custom Trainium chips, we’ll keep pushing the boundaries of what customers can achieve with generative AI technologies. We’ve been impressed by Anthropic’s pace of innovation and commitment to responsible development of generative AI, and look forward to deepening our collaboration."