As software vendors expand their products' functionality, it's getting harder to tell the different warehousing platforms apart. Here's what you need to know to make the right buying decision.
It used to be that you could navigate the warehouse software market without the aid of a map. There were three principal types of software, each handling a clearly defined set of functions that were distinct from those handled by the others. But in recent years, that has changed. The lines between the three types of warehouse systems—warehouse management systems (WMS), warehouse control systems (WCS), and warehouse execution systems (WES)—have blurred, making the warehouse software waters decidedly muddied and difficult to chart.
As the software application that controls the movement and storage of materials within the warehouse, the WMS has been around for about 40 years and is the most mature of the three options. By managing the mechanical material handling equipment within the warehouse, the WCS provides a valuable function and basically picks up where the WMS leaves off in an automated environment. The WES plays in a less clearly defined area, acting in some respects like a more powerful WCS and managing some functionality that is traditionally handled by a WMS.
With software vendors—WCS providers, in particular—continually expanding their offerings and their products' capabilities, we've seen significant confusion over exactly what each of the three software platforms can or should handle. WMS vendors are pushing their systems into areas traditionally handled by WCS, WCS providers are marketing their products as an alternative to WMS, and WES systems have surfaced as a hybrid. (For a look at which type of software does what and the overlap in functionality, see Figure 1.)
A software evolution
To understand how the market has evolved, it helps to know a little bit about its history. In the past, companies used WMS as the overarching solution to run their warehouses, and WCS to interface with the machines in that warehouse. These were two distinct systems. Over the last 10 years, however, both WCS and WES providers have improved their products to the point where some look and act like WMS. By enhancing WCS and using creative marketing messages to sell their systems, software vendors have both opened up opportunities for user companies and made the software-selection process more confusing for them.
On the plus side, some WCS and WES providers have standardized their products, developed new versions, and enhanced their offerings. By using a common underlying code base from one project to the next (instead of a series of custom-built applications), they can roll out system enhancements to all users at once. These are all benefits for companies that have a non-customizable WMS in place or that are using a WCS and need greater functionality.
On the minus side, these developments have led to some market confusion. Because it's getting harder to discern among the choices—and because more vendors are pitching their products as the "complete solution" to a client's warehouse management challenges—selecting the right solution (or solutions) is becoming more difficult for buyers. There are also more opportunities to inappropriately use software that's really not capable of handling specific functions in a sustainable manner.
Four acquisition scenarios and recommendations
Further complicating the picture, companies find themselves in a variety of situations with respect to the warehouse software acquisition process, making it impossible to provide a universal set of purchasing guidelines. Some are buying a new WMS and material handling systems at the same time, while others are buying new material handling equipment and a WCS, but not a WMS. Still others either want to replace their WMS or need software that can better manage advanced warehousing functionality (such as directed putaway or waving) but aren't interested in replacing their WMS or material handling equipment and WCS.
To help companies better understand their choices and make the best possible purchasing decision, we offer some recommendations tailored to each of these four "acquisition scenarios." They are as follows:
1. Companies purchasing a new WMS and material handling equipment at the same time. With many WMS installations hitting or passing the 10-year mark, companies in search of better functionality and capabilities may be acquiring a WMS and buying new material handling equipment simultaneously. The best bet in this case is to purchase their WCS or WES system from the same company that provides the material handling equipment, thus creating a single point of accountability. (This supplier could be a systems integrator or an equipment manufacturer.)
At the same time, these companies should guard against trying to force the WCS or WES system to manage functions that lie outside of the system's prescribed design. Instead, they should seek out sensible opportunities where the WCS or WES can manage functionality and take some of the load off the WMS (but not serve as a substitute for that WMS). In other words, they should acquire a bona fide WMS and then let each system do what it does best.
2. Companies buying new material handling equipment and a WCS, but not a WMS. Other companies may be replacing their material handling systems but keeping their existing WMS intact. This presents a great opportunity to acquire a robust, state-of-the-art WES that can potentially plug some of the functionality gaps that exist within the current WMS. We see this as one of the limited situations where it probably makes sense to purchase a true WES—a strategy that's easier than attempting to customize a WMS—and gain some functionality in the process. As with scenario Number 1, however, we recommend purchasing a WES from the same company that provides the material handling equipment.
3. Companies thatonly want to replace an existing WMS. A company that already has a material handling system and WCS/WES in place but wants to replace the WMS is probably the most likely to be confused by the options on the market today. In fact, we disagree with some of the marketing claims being made—namely, that a WES can handle 95 percent of what a typical WMS handles and do it for less money.
We're also skeptical of WCS/WES providers' claims that if their clients already own a software license, they can customize and configure that software to meet the client's needs. While it may be possible to take a WCS/WES and make it handle nontraditional functions (for example, receiving, putaway, cycle-counting, and picking on handheld devices), most WCS/WES providers do not have a track record to prove continued commitment to developing and managing their products—at least to the same extent that WMS providers have. Companies may be able to get a system customized and ready for the "go live" stage, but the odds are high that they'll wind up with a legacy system that can't be easily upgraded. A much better approach is to go out and purchase an overarching WMS that's built and designed to manage end-to-end processes within the warehouse or distribution center.
4. Companies seeking software that can better manage their existing material handling equipment but don't want to replace their WMS. In this final scenario, the company has both a WMS and some form of material handling control software in place, but wants to add a WES in order to gain better control over its material handling equipment. This isn't a common situation, but it does happen. In this scenario, we recommend searching for a best-of-breed WES system and not feeling constrained by the need to purchase this system from the same company that provided the material handling equipment. Because there's not as much risk involved in terms of accountability for the end result, it's all right to work with pure WES providers, and then layer that software on top of the existing equipment. In return, buyers will gain newer, better functionality without having to replace their material handling systems.
Start with a wish list
With the lines between WMS, WCS, and WES continuing to blur, and with more operations looking to maximize their current systems while adding new capabilities in the warehouse or distribution center, companies should take a good look at their own functional requirements before making any buying decisions. What functionalities do you need? What are the problems with your existing systems? How stable are these systems?
By developing a functionality "wish list" before going too far down the software acquisition path, software buyers will be in a good position to evaluate providers and make the best decisions for their individual operations.
Editor's note: This article originally appeared in the February 2016 issue of our sister publication, DC Velocity.
Business software vendor Cleo has acquired DataTrans Solutions, a cloud-based procurement automation and EDI solutions provider, saying the move enhances Cleo’s supply chain orchestration with new procurement automation capabilities.
According to Chicago-based Cleo, the acquisition comes as companies increasingly look to digitalize their procurement processes, instead of relying on inefficient and expensive manual approaches.
By buying Texas-based DataTrans, Cleo said it will gain an expanded ability to help businesses streamline procurement, optimize working capital, and strengthen supplier relationships. Specifically, by integrating DTS’s procurement automation capabilities, Cleo will be able to provide businesses with solutions including: a supplier EDI & testing portal; web EDI & PDF digitization; and supplier scorecarding & performance tracking.
“Cleo’s vision is to deliver true supply chain orchestration by bridging the gap between planning and execution,” Cleo President and CEO Mahesh Rajasekharan said in a release. “With DTS’s technology embedded into CIC, we’re empowering procurement teams to reduce costs, improve efficiency, and minimize supply chain risks—all through automation.”
And many of them will have a budget to do it, since 51% of supply chain professionals with existing innovation budgets saw an increase earmarked for 2025, suggesting an even greater emphasis on investing in new technologies to meet rising demand, Kenco said in its “2025 Supply Chain Innovation” survey.
One of the biggest targets for innovation spending will artificial intelligence, as supply chain leaders look to use AI to automate time-consuming tasks. The survey showed that 41% are making AI a key part of their innovation strategy, with a third already leveraging it for data visibility, 29% for quality control, and 26% for labor optimization.
Still, lingering concerns around how to effectively and securely implement AI are leading some companies to sidestep the technology altogether. More than a third – 35% – said they’re largely prevented from using AI because of company policy, leaving an opportunity to streamline operations on the table.
“Avoiding AI entirely is no longer an option. Implementing it strategically can give supply chain-focused companies a serious competitive advantage,” Kristi Montgomery, Vice President, Innovation, Research & Development at Kenco, said in a release. “Now’s the time for organizations to explore and experiment with the tech, especially for automating data-heavy operations such as demand planning, shipping, and receiving to optimize your operations and unlock true efficiency.”
Among the survey’s other top findings:
there was essentially three-way tie for which physical automation tools professionals are looking to adopt in the coming year: robotics (43%), sensors and automatic identification (40%), and 3D printing (40%).
professionals tend to select a proven developer for providing supply chain innovation, but many also pick start-ups. Forty-five percent said they work with a mix of new and established developers, compared to 39% who work with established technologies only.
there’s room to grow in partnering with 3PLs for innovation: only 13% said their 3PL identified a need for innovation, and just 8% partnered with a 3PL to bring a technology to life.
Even as a last-minute deal today appeared to delay the tariff on Mexico, that deal is set to last only one month, and tariffs on the other two countries are still set to go into effect at midnight tonight.
Once new U.S. tariffs go into effect, those other countries are widely expected to respond with retaliatory tariffs of their own on U.S. exports, that would reduce demand for U.S. and manufacturing goods. In the context of that unpredictable business landscape, many U.S. business groups have been pressuring the White House to pull back from the new policy.
Here is a sampling of the reaction to the tariff plan by the U.S. business community:
American Association of Port Authorities (AAPA)
“Tariffs are taxes,” AAPA President and CEO Cary Davis said in a release. “Though the port industry supports President Trump’s efforts to combat the flow of illicit drugs, tariffs will slow down our supply chains, tax American businesses, and increase costs for hard-working citizens. Instead, we call on the Administration and Congress to thoughtfully pursue alternatives to achieving these policy goals and exempt items critical to national security from tariffs, including port equipment.”
Retail Industry Leaders Association (RILA)
“We understand the president is working toward an agreement. The leaders of all four nations should come together and work to reach a deal before Feb. 4 because enacting broad-based tariffs will be disruptive to the U.S. economy,” Michael Hanson, RILA’s Senior Executive Vice President of Public Affairs, said in a release. “The American people are counting on President Trump to grow the U.S. economy and lower inflation, and broad-based tariffs will put that at risk.”
National Association of Manufacturers (NAM)
“Manufacturers understand the need to deal with any sort of crisis that involves illicit drugs crossing our border, and we hope the three countries can come together quickly to confront this challenge,” NAM President and CEO Jay Timmons said in a release. “However, with essential tax reforms left on the cutting room floor by the last Congress and the Biden administration, manufacturers are already facing mounting cost pressures. A 25% tariff on Canada and Mexico threatens to upend the very supply chains that have made U.S. manufacturing more competitive globally. The ripple effects will be severe, particularly for small and medium-sized manufacturers that lack the flexibility and capital to rapidly find alternative suppliers or absorb skyrocketing energy costs. These businesses—employing millions of American workers—will face significant disruptions. Ultimately, manufacturers will bear the brunt of these tariffs, undermining our ability to sell our products at a competitive price and putting American jobs at risk.”
American Apparel & Footwear Association (AAFA)
“Widespread tariff actions on Mexico, Canada, and China announced this evening will inject massive costs into our inflation-weary economy while exposing us to a damaging tit-for-tat tariff war that will harm key export markets that U.S. farmers and manufacturers need,” Steve Lamar, AAFA’s president and CEO, said in a release. “We should be forging deeper collaboration with our free trade agreement partners, not taking actions that call into question the very foundation of that partnership."
Healthcare Distribution Alliance (HDA)
“We are concerned that placing tariffs on generic drug products produced outside the U.S. will put additional pressure on an industry that is already experiencing financial distress. Distributors and generic manufacturers and cannot absorb the rising costs of broad tariffs. It is worth noting that distributors operate on low profit margins — 0.3 percent. As a result, the U.S. will likely see new and worsened shortages of important medications and the costs will be passed down to payers and patients, including those in the Medicare and Medicaid programs,” the group said in a statement.
National Retail Federation (NRF)
“We support the Trump administration’s goal of strengthening trade relationships and creating fair and favorable terms for America,” NRF Executive Vice President of Government Relations David French said in a release. “But imposing steep tariffs on three of our closest trading partners is a serious step. We strongly encourage all parties to continue negotiating to find solutions that will strengthen trade relationships and avoid shifting the costs of shared policy failures onto the backs of American families, workers and small businesses.”
In a statement, DCA airport officials said they would open the facility again today for flights after planes were grounded for more than 12 hours. “Reagan National airport will resume flight operations at 11:00am. All airport roads and terminals are open. Some flights have been delayed or cancelled, so passengers are encouraged to check with their airline for specific flight information,” the facility said in a social media post.
An investigation into the cause of the crash is now underway, being led by the National Transportation Safety Board (NTSB) and assisted by the Federal Aviation Administration (FAA). Neither agency had released additional information yet today.
First responders say nearly 70 people may have died in the crash, including all 60 passengers and four crew on the American Airlines flight and three soldiers in the military helicopter after both aircraft appeared to explode upon impact and fall into the Potomac River.
Editor's note:This article was revised on February 3.
GE Vernova today said it plans to invest nearly $600 million in its U.S. factories and facilities over the next two years to support its energy businesses, which make equipment for generating electricity through gas power, grid, nuclear, and onshore wind.
The company was created just nine months ago as a spin-off from its parent corporation, General Electric, with a mission to meet surging global electricity demands. That move created a company with some 18,000 workers across 50 states in the U.S., with 18 U.S. manufacturing facilities and its global headquarters located in Massachusetts. GE Vernova’s technology helps produce approximately 25% of the world’s energy and is currently deployed in more than 140 countries.
The new investments – expected to create approximately 1,500 new U.S. jobs – will help drive U.S. energy affordability, national security, and competitiveness, and enable the American manufacturing footprint needed to support expanding global exports, the company said. They follow more than $167 million in funding in 2024 across a range of GE Vernova sites, helping create more than 1,120 jobs. And following a forecast that worldwide energy needs are on pace to double, GE Vernova is also planning a $9 billion cumulative global capex and R&D investment plan through 2028.
The new investments include:
almost $300 million in support of its Gas Power business and build-out of capacity to make heavy duty gas turbines, for facilities in Greenville, SC, Schenectady, NY, Parsippany, NJ, and Bangor, ME.
nearly $20 million to expand capacity at its Grid Solutions facilities in Charleroi, PA, which manufactures switchgear, and Clearwater, FL, which produces capacitors and instrument transformers.
more than $50 million to enhance safety, quality and productivity at its Wilmington, NC-based GE Hitachi nuclear business and to launch its next generation nuclear fuel design.
nearly $100 million in its manufacturing facilities at U.S. onshore wind factories in Pensacola, FL, Schenectady, NY and Grand Forks, ND, and its remanufacturing facilities in Amarillo, TX.
more than $10 million in its Pittsburgh, PA facility to expand capabilities across its Electrification segment, adding U.S. manufacturing capacity to support the U.S. grid, and demand for solar and energy storage
almost $100 million for its energy innovation research hub, the Advanced Research Center in Niskayuna, NY, to strengthen the center’s electrification and carbon efforts, enable continued recruitment of top-tier talent, and push forward innovative technologies, including $15 million for Generative Artificial Intelligence (AI) work.
“These investments represent our serious commitment and responsibility as the leading energy manufacturer in the United States to help meet America’s and the world’s accelerating energy demand,” Scott Strazik, CEO of GE Vernova, said in a release. “These strategic investments and the jobs they create aim to both help our customers meet the doubling of demand and accelerate American innovation and technology development to boost the country’s energy security and global competitiveness.”