The maritime industry could see some major changes this upcoming year. IMO 2020, which governs ship emissions, will require significant investments in new fuel and/or technology. Meanwhile port expansion and upgrade efforts continue to boom across the United States.
Gary Frantz is a contributing editor for CSCMP's Supply Chain Quarterly and a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
Ports and container ship operators turned the page on a challenging 2019 in which they persevered through a weakening global economy, slackening demand, shifting trade flows, and trade and tariff battles between the U.S. and China. They also weathered the resulting wait-and-see attitude toward capital investment among the world's industrial and manufacturing companies. The one bright spot was the U.S. consumer whose strong consumption continued to buoy an otherwise tepid economy.
Going into the new year, maritime players will be dealing with many of these same macroeconomic and shipping-specific business challenges. In addition, the industry faces perhaps its biggest challenge in decades: IMO 2020, the International Maritime Organization's (IMO) global regulation to limit sulfur emissions from ocean-going ships, which will take effect January 1. This effort to "green" the ocean shipping supply chain is expected to have significant health and environmental benefits, but it also will incur significant costs for ocean carriers. Meanwhile in spite of the economic tailwinds bedeviling the rest of the industry, ports in the United States are continuing to expand at an astounding rate in an effort to attract and retain customers. Savvy shippers will keep a close eye on all of these trends and assess what impact they may have on their supply chain costs, capacity, and strategy.
The cost of going green
Under the new IMO 2020 mandate, ships are required to use fuel with a sulfur content of 0.5 percent or less, down from 3.5 percent—or else equip vessels with exhaust-gas cleaning systems or "scrubbers" to meet lower sulfur oxide emission requirements. It's a sweeping mandate that affects all ship line operators and the approximately 60,000 vessels that ply the world's oceans moving some 90 percent of global trade.
Container ship operators have three viable options for meeting the mandate:
Switch vessel operations to more expensive, compliant fuels with ultra-low sulfur content.
Continue using higher sulfur-content fuel but install scrubbers on existing ships to reduce emissions to compliant levels.
Invest in new ships powered exclusively with liquified natural gas (LNG).
Ship lines have spent most of the last year getting ready. Soren Skou, chief executive of A.P. Møller-Mærsk (Maersk), said during a recent quarterly earnings call that the container shipping company is well prepared for IMO 2020. The Danish business conglomerate—which operates 725 vessels worldwide serving 343 ports in 121 countries—started the fuel switchoverin December. It has lined up agreements with low-sulfur fuel suppliers globally and will "mainly comply by using low-sulfur fuel in our vessels and scrubbers [on] a little more than 10% of our fleet," Skou said.
Similarly, Hamburg, Germany-based Hapag-Lloyd, which operates some 230 vessels worldwide, is putting the majority of its eggs in the low-sulfur fuel basket to achieve compliance, according to Pyers Tucker, the ship line's senior director of corporate development. In addition, Hapag-Lloyd is in the process of converting a 15,000-TEU vessel to LNG propulsion. If successful, that could pave the way for conversions of an additional 16 "LNG-ready" vessels in its fleet, Tucker said. Furthermore, Tucker noted that by the end of 2020 around 15% of the company's fleet will be equipped with scrubbers.
But these changes won't come cheap and could end up impacting the bottom line of every supply chain. That's because containership operators can't absorb all of the increased cost from the changeover to more expensive ultra-low sulfur fuels and the installation of scrubber technology. Two of the world's biggest containership operators have already sounded the alarm. Both Maersk and Mediterranean Shipping Company (MSC) have stated that costs for compliance and changes to their fuel supplies due to IMO 2020 will likely exceed $2 billion annually.
"We cannot pay this [increased cost] ourselves," Skou said.
As a result, operators are putting in place fuel-surcharge mechanisms for both short contracts, (or spot rates), and long-term contracts. These fees are designed to help recover the majority of the extra expense. Skou noted that Maersk has met "good understanding" from its customers on the issue and that the company is continuing to "work on getting our overall fuel consumption as low as possible, which is beneficial both for our costs, our customers, and not the least the environment."
Tucker from Hapag-Lloyd—which has instituted a "marine fuel recovery" mechanism to recoup the additional cost—agreed that customers are for the most part onboard with the effort. "While of course nobody is happy with increased prices, all understand and accept that this is a good thing for our planet," he said.
Indeed, it's estimated that 3.9 million barrels of fuel are burned per day by ocean-going vessels. A Goldman-Sachs estimate pegs consumption of standard bunker fuel as generating some 90 percent of sulfur emissions in the world. The IMO projects that the changeover to low-sulfur fuels and scrubbers will reduce sulfur oxide emissions from ships globally by 77 percent from 2020-2025, reducing acid rain and avoiding some 570,000 premature deaths worldwide from conditions such as strokes, asthma, cardiovascular disease, lung cancer, and pulmonary diseases.
But those environmental and health improvements will come with a price. Once fuel surcharges are imposed and the added costs of compliance ripple through global supply chains, the impact in higher shipping costs could be as much as $40 billion, according to investment firm Goldman Sachs.
Indeed, Gartner analysts David Gonzalez and John Johnson say supply chain leaders will have to be on top of their game to minimize ocean freight cost increases. In the recent report "New Fuel Regulations for Ocean Carriers Raise Price, Capacity Issues for Shippers," they estimate carrier costs could increase between 40% and 60% to accommodate the new fuel.
Capacity implications?
Efforts to reduce sulfur emissions from ocean vessels may also have implications for overall available capacity, service strings, transit times, and port calls, say some industry watchers. The Gartner report notes that capacity could tighten as vessels will be out of commission while they are being retrofitted with scrubbers. The analyst group estimates that the scrubber installation itself could sideline a vessel for six weeks, while the entire process—including product selection, design, engineering, and procurement—could take 12 months. The Gartner report estimates that more than 2,000 vessels already have had scrubbers installed, costing millions of dollars. It goes on to estimate than an additional 4,000 vessels will need to be outfitted with scrubbers in 2020. "The likelihood of temporarily removing 5 to 6%of the world's 60,000 ocean [vessels] could impact capacity and drive up costs," the report says.
Given market conditions and existing capacity, however, it's unclear exactly how big that impact will be. Maritime operators already face a low-growth global economy and slack demand. In this environment of flat to declining volumes, carriers are dialing back new ship orders and aggressively cutting costs to maintain profits. That's evidenced by Maersk's 2019 third-quarter results, where earnings before interest, taxes, depreciation, and amortization (EBITDA) in its ocean segment rose 13 percent, to $1.3 billion, while revenues were "on par" with the same period a year ago.
On top of that, the market is currently in a period of "severe overcapacity," according to Lars Jensen, chief executive ofSeaIntelligence Consulting of Copenhagen, Denmark. "Right now, the order book [number of new ships on order] is historically low, at about 11 percent of capacity, down from 60 percent," he said. The 10 largest carriers, Jensen noted, "basically have no order book of consequence," a market situation which he called "unprecedented."
Only one carrier, Korea-based Hyundai Merchant Marine (HMM), is expanding notably, according to Jensen. HMM has a number of vessels in the 20,000 to 22,000 TEU (twenty-foot equivalent unit) range on order. "Before they ordered, fleet capacity was about 450,000 TEU. Now they're gunning to reach a million TEU," Jensen said. But Jensen is skeptical about the move. "If you can get the money [to build the ships], you can grow your capacity, but that does not mean you can generate the cargo to fill those ships," he said.
For vessel operators, who were accustomed to a market that for decades grew at some 9% annually, the slowdown in structural growth—now projected in the 2 to 3% range—has dictated a sea change in strategy. Instead of pursuing volume at any cost to fill ships, "carriers have had to change their mentality [to one of] increasing the profit of the containers they actually move," Jensen noted.
Building boom
The slowdown in growth of global container volumes hasn't, however, dampened the enthusiasm of U.S. port operators for expansion. They continue to invest in infrastructure improvements in an effort to drive efficiencies and increase throughput—and become the port of choice for shippers. Some are seeing substantial growth even as the global economy cools.
"Volume has reached record levels at the Port of Oakland in each of the past two years," said the port's Maritime Director John Driscoll. "Through October, [the port] was ahead again of last year's record pace. Loaded container volumes continue strong."
While uncertainty over global trade policy overshadows the containerized trade sector heading into the new year, Oakland is pushing ahead with improvements and expansions. Its International Container Terminal, operated by SSA, will install three 300-foot-tall cranes in the third and fourth quarters of 2020. The investment: more than $30 million. The first building in Oakland's Seaport Logistics Complex, a 460,000-square-foot distribution center, opens this summer. It's the centerpiece of a major logistics infrastructure redevelopment project at the former 200-acre Oakland Army Base. The investment: more than $50 million.
The port will also kick off another major round of operational enhancements in 2020, including grade improvements and road and rail track relocations to avoid congestion. Additionally, Oakland will be implementing its Freight Intelligent Transportation System, a collection of 15 technology projects designed to improve cargo visibility, send drivers on the quickest routes, and speed truck traffic through the port.
Like Oakland, the South Carolina Ports Authority (SCPA)—which operates oceanside and inland ports in Charleston, Dillon, and Greer—also saw growth this year. As of November 2019, volume had increased by 7% year over year, and 855,959 containers had moved through its Wando Welch and North Charleston container terminals in Charleston since July. Charleston also saw a 36% increase in automobiles processed through its Columbus Street Terminal, with 79,238 vehicles moved thus far in its fiscal year 2020.
On the East Coast, port growth and expansion are being driven partially by shifting trade flows (as more cargoes transit the expanded Panama Canal and call on Gulf and East Coast ports) and by the need to service bigger ships.
These trends fueled SCPA's ongoing expansion and upgrade efforts, which include: retrofitting and upgrading the Wando Welch terminal; building out the first phase of the new Leatherman terminal in Charleston; opening a second inland port in Dillon, South Carolina; and starting the Charleston Harbor deepening project.
"The name of the game in the port industry is to prepare for the big containerships," said Jim Newsome, SCPA's executive director. "We're locked and loaded as far as our cap-ex plan is going." By the end of 2021, SCPA will be able to handle four 14,000-TEU containerships at one time, Newsome said.
A few hundred miles up the coast from Newsome's South Carolina port complex, the Port of Virginia continues its own preparations to be able to accommodate bigger container ships. It has accelerated its efforts to become the deepest port on the U.S. East Coast, and started the first phase of a commercial channel dredging project to deepen the port to 56 feet.
Launched in December 2019, some two-and-a-half years ahead of schedule, the project "tells the ocean carriers we are ready for your big ships," said John F. Reinhart, CEO and executive director of the Virginia Port Authority. When complete in 2024, the $350 million project will enable the port, unrestricted by tide or channel width, to simultaneously accommodate two ultra-large container vessels, which "is a significant competitive advantage for Virginia," the port said.
Some, however, wonder if IMO 2020 could lead shippers to reexamine their shift toward East Coast ports. Mario Cordero, executive director of the Port of Long Beach in California, thinks the mandate may have a silver lining for West Coast ports. He said he's curious to see whether or not the higher cost of fuel will lead some shippers to see the West Coast "in a more favorable light," as fuel surcharges will be significantly more for longer routes transiting the Panama Canal to Gulf and East Coast ports.
In 2019, Long Beach did see a drop off in U.S.-Asia trade volumes due to a lukewarm global economy and the U.S.-China tariff. Yet the port still projects 2019 to be the second-best year in its history, says Cordero.
As a result, the port is going full speed ahead on a series of multibillion-dollar infrastructure improvement and expansion projects. Among those is the $1.5 billion replacement of the original 50-year-old Gerald Desmond Bridge with a new, larger span. The bridge, which connects the port to downtown Long Beach and surrounding communities, is a key artery for freight flowing out of the port. "Fifteen percent of the nation's container cargo goes over that bridge," Cordero says. The bridge will open to traffic in the spring of 2020.
The port also is proceeding with the third and final phase of its Middle Harbor project to upgrade and connect two older container terminals. Currently 211 acres of this $1.4-billion state-of-the-art marine terminal is in operation. When fully completed in early 2021, it will have the capacity to move from 3.3 million to 3.5 million containers which, Cordero says, would rank it as the sixth largest marine terminal in the U.S.
The continuation of expansion efforts across the country, shows ports taking the long-term view when it comes to investment. "We can't worry about trade wars, that's beyond our control," says SCPA's Newsome. "We have to focus on infrastructure and having it ready on time, so the ship lines see us as reliable."
With container ships bracing for the impact of IMO 2020 and U.S. ports investing heavily in expansions and upgrades, ocean shipping is guaranteed to experience some sea changes this upcoming year. Shippers would be wise to take note. With rising fuel costs and new port facilities coming online, a company's optimal trade route in 2020 might be different than it was in 2019. It might be a good time for supply chain executives to reassess shipping strategies and supply chain network design.
Benefits for Amazon's customers--who include marketplace retailers and logistics services customers, as well as companies who use its Amazon Web Services (AWS) platform and the e-commerce shoppers who buy goods on the website--will include generative AI (Gen AI) solutions that offer real-world value, the company said.
The launch is based on “Amazon Nova,” the company’s new generation of foundation models, the company said in a blog post. Data scientists use foundation models (FMs) to develop machine learning (ML) platforms more quickly than starting from scratch, allowing them to create artificial intelligence applications capable of performing a wide variety of general tasks, since they were trained on a broad spectrum of generalized data, Amazon says.
The new models are integrated with Amazon Bedrock, a managed service that makes FMs from AI companies and Amazon available for use through a single API. Using Amazon Bedrock, customers can experiment with and evaluate Amazon Nova models, as well as other FMs, to determine the best model for an application.
Calling the launch “the next step in our AI journey,” the company says Amazon Nova has the ability to process text, image, and video as prompts, so customers can use Amazon Nova-powered generative AI applications to understand videos, charts, and documents, or to generate videos and other multimedia content.
“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” Rohit Prasad, SVP of Amazon Artificial General Intelligence, said in a release. “Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, information grounding, and agentic capabilities.”
The new Amazon Nova models available in Amazon Bedrock include:
Amazon Nova Micro, a text-only model that delivers the lowest latency responses at very low cost.
Amazon Nova Lite, a very low-cost multimodal model that is lightning fast for processing image, video, and text inputs.
Amazon Nova Pro, a highly capable multimodal model with the best combination of accuracy, speed, and cost for a wide range of tasks.
Amazon Nova Premier, the most capable of Amazon’s multimodal models for complex reasoning tasks and for use as the best teacher for distilling custom models
Amazon Nova Canvas, a state-of-the-art image generation model.
Amazon Nova Reel, a state-of-the-art video generation model that can transform a single image input into a brief video with the prompt: dolly forward.
Economic activity in the logistics industry expanded in November, continuing a steady growth pattern that began earlier this year and signaling a return to seasonality after several years of fluctuating conditions, according to the latest Logistics Managers’ Index report (LMI), released today.
The November LMI registered 58.4, down slightly from October’s reading of 58.9, which was the highest level in two years. The LMI is a monthly gauge of business conditions across warehousing and logistics markets; a reading above 50 indicates growth and a reading below 50 indicates contraction.
“The overall index has been very consistent in the past three months, with readings of 58.6, 58.9, and 58.4,” LMI analyst Zac Rogers, associate professor of supply chain management at Colorado State University, wrote in the November LMI report. “This plateau is slightly higher than a similar plateau of consistency earlier in the year when May to August saw four readings between 55.3 and 56.4. Seasonally speaking, it is consistent that this later year run of readings would be the highest all year.”
Separately, Rogers said the end-of-year growth reflects the return to a healthy holiday peak, which started when inventory levels expanded in late summer and early fall as retailers began stocking up to meet consumer demand. Pandemic-driven shifts in consumer buying behavior, inflation, and economic uncertainty contributed to volatile peak season conditions over the past four years, with the LMI swinging from record-high growth in late 2020 and 2021 to slower growth in 2022 and contraction in 2023.
“The LMI contracted at this time a year ago, so basically [there was] no peak season,” Rogers said, citing inflation as a drag on demand. “To have a normal November … [really] for the first time in five years, justifies what we’ve seen all these companies doing—building up inventory in a sustainable, seasonal way.
“Based on what we’re seeing, a lot of supply chains called it right and were ready for healthy holiday season, so far.”
The LMI has remained in the mid to high 50s range since January—with the exception of April, when the index dipped to 52.9—signaling strong and consistent demand for warehousing and transportation services.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
Specifically, 48% of respondents identified rising tariffs and trade barriers as their top concern, followed by supply chain disruptions at 45% and geopolitical instability at 41%. Moreover, tariffs and trade barriers ranked as the priority issue regardless of company size, as respondents at companies with less than 250 employees, 251-500, 501-1,000, 1,001-50,000 and 50,000+ employees all cited it as the most significant issue they are currently facing.
“Evolving tariffs and trade policies are one of a number of complex issues requiring organizations to build more resilience into their supply chains through compliance, technology and strategic planning,” Jackson Wood, Director, Industry Strategy at Descartes, said in a release. “With the potential for the incoming U.S. administration to impose new and additional tariffs on a wide variety of goods and countries of origin, U.S. importers may need to significantly re-engineer their sourcing strategies to mitigate potentially higher costs.”
Freight transportation providers and maritime port operators are bracing for rough business impacts if the incoming Trump Administration follows through on its pledge to impose a 25% tariff on Mexico and Canada and an additional 10% tariff on China, analysts say.
Industry contacts say they fear that such heavy fees could prompt importers to “pull forward” a massive surge of goods before the new administration is seated on January 20, and then quickly cut back again once the hefty new fees are instituted, according to a report from TD Cowen.
As a measure of the potential economic impact of that uncertain scenario, transport company stocks were mostly trading down yesterday following Donald Trump’s social media post on Monday night announcing the proposed new policy, TD Cowen said in a note to investors.
But an alternative impact of the tariff jump could be that it doesn’t happen at all, but is merely a threat intended to force other nations to the table to strike new deals on trade, immigration, or drug smuggling. “Trump is perfectly comfortable being a policy paradox and pushing competing policies (and people); this ‘chaos premium’ only increases his leverage in negotiations,” the firm said.
However, if that truly is the new administration’s strategy, it could backfire by sparking a tit-for-tat trade war that includes retaliatory tariffs by other countries on U.S. exports, other analysts said. “The additional tariffs on China that the incoming US administration plans to impose will add to restrictions on China-made products, driving up their prices and fueling an already-under-way surge in efforts to beat the tariffs by importing products before the inauguration,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management solutions at Moody’s, said in a statement. “The Mexico and Canada tariffs may be an invitation to negotiations with the U.S. on immigration and other issues. If implemented, they would also be challenging to maintain, because the two nations can threaten the U.S. with significant retaliation and because of a likely pressure from the American business community that would be greatly affected by the costs and supply chain obstacles resulting from the tariffs.”
New tariffs could also damage sensitive supply chains by triggering unintended consequences, according to a report by Matt Lekstutis, Director at Efficio, a global procurement and supply chain procurement consultancy. “While ultimate tariff policy will likely be implemented to achieve specific US re-industrialization and other political objectives, the responses of various nations, companies and trading partners is not easily predicted and companies that even have little or no exposure to Mexico, China or Canada could be impacted. New tariffs may disrupt supply chains dependent on just in time deliveries as they adjust to new trade flows. This could affect all industries dependent on distribution and logistics providers and result in supply shortages,” Lekstutis said.
Grocers and retailers are struggling to get their systems back online just before the winter holiday peak, following a software hack that hit the supply chain software provider Blue Yonder this week.
The ransomware attack is snarling inventory distribution patterns because of its impact on systems such as the employee scheduling system for coffee stalwart Starbucks, according to a published report. Scottsdale, Arizona-based Blue Yonder provides a wide range of supply chain software, including warehouse management system (WMS), transportation management system (TMS), order management and commerce, network and control tower, returns management, and others.
Blue Yonder today acknowledged the disruptions, saying they were the result of a ransomware incident affecting its managed services hosted environment. The company has established a dedicated cybersecurity incident update webpage to communicate its recovery progress, but it had not been updated for nearly two days as of Tuesday afternoon. “Since learning of the incident, the Blue Yonder team has been working diligently together with external cybersecurity firms to make progress in their recovery process. We have implemented several defensive and forensic protocols,” a Blue Yonder spokesperson said in an email.
The timing of the attack suggests that hackers may have targeted Blue Yonder in a calculated attack based on the upcoming Thanksgiving break, since many U.S. organizations downsize their security staffing on holidays and weekends, according to a statement from Dan Lattimer, VP of Semperis, a New Jersey-based computer and network security firm.
“While details on the specifics of the Blue Yonder attack are scant, it is yet another reminder how damaging supply chain disruptions become when suppliers are taken offline. Kudos to Blue Yonder for dealing with this cyberattack head on but we still don’t know how far reaching the business disruptions will be in the UK, U.S. and other countries,” Lattimer said. “Now is time for organizations to fight back against threat actors. Deciding whether or not to pay a ransom is a personal decision that each company has to make, but paying emboldens threat actors and throws more fuel onto an already burning inferno. Simply, it doesn’t pay-to-pay,” he said.
The incident closely followed an unrelated cybersecurity issue at the grocery giant Ahold Delhaize, which has been recovering from impacts to the Stop & Shop chain that it across the U.S. Northeast region. In a statement apologizing to customers for the inconvenience of the cybersecurity issue, Netherlands-based Ahold Delhaize said its top priority is the security of its customers, associates and partners, and that the company’s internal IT security staff was working with external cybersecurity experts and law enforcement to speed recovery. “Our teams are taking steps to assess and mitigate the issue. This includes taking some systems offline to help protect them. This issue and subsequent mitigating actions have affected certain Ahold Delhaize USA brands and services including a number of pharmacies and certain e-commerce operations,” the company said.
Editor's note:This article was revised on November 27 to indicate that the cybersecurity issue at Ahold Delhaize was unrelated to the Blue Yonder hack.