Logistics costs plunged dramatically last year as the economy contracted. Preliminary data for 2010 show that a recovery is under way, but shippers still face a host of challenges.
If you really needed any more proof of the severity of the economic contraction in the United States last year, you can find it in the 21st Annual "State of Logistics Report," appropriately titled The Great Freight Recession. According to the report, business logistics costs plummeted to US $1.1 trillion in 2009, a drop of $244 billion from 2008. The 2010 report was issued by the Council of Supply Chain Management Professionals (CSCMP) and was sponsored by Penske Logistics. (For more about the report, see the sidebar.)
The report's key benchmark ratio?U.S. logistics costs as a percentage of gross domestic product (GDP)—hit 7.7 percent in 2009, the lowest point ever recorded in the 30 years that data has been collected. (See Figure 1.) (The report was first issued in 1989, but the first edition included data dating back to 1981.) In the past, a ratio under 10 percent signified that U.S. logistics managers were doing an effective job of controlling costs and efficiently moving and storing goods. But that's not the story last year's number tells, according to report author Rosalyn Wilson, a transportation consultant at Delcan Corporation in Vienna, Virginia, USA. What it really means is that, as the amount of goods produced in or imported into the United States declined, so did logistics costs. In other words, logistics costs dropped to such a low level not because supply chain managers were doing a better job than ever but because there simply was much less freight to handle.
Although last year's logistics costs mirrored the dismal state of the nation's downturn, there are glimmers of hope in recent data, according to Wilson. "The economy is already showing stronger signs of recovery," she said. "Thank God, last year is over."
Dramatic drop in inventory
Ever since the report was first issued under the supervision of the late Robert V. Delaney in 1989, it has broken down overall logistics expenditures into three key components: inventory carrying costs, transportation costs, and administrative costs.
One of the most telling pieces of data in this year's report is the drop in inventory costs. Inventory carrying costs amounted to $357 billion in 2009, a 14.1-percent drop from 2008. (See Figure 2.) That change stemmed from the combination of a 4.6-percent decline in inventory holdings and a 10-percent cut in the inventory carrying rate, which reflected a near-zero cost for credit.
Business inventories (which includes agriculture, mining, construction, services, manufacturing, and wholesale and retail trade) declined for the first three quarters of 2009 but rebounded slightly in the last quarter. Still, average inventory investment for the year remained below prerecession levels at $1.85 trillion, losing $89 billion in value. "Businesses cleared inventory at a rate not seen for thirty years," Wilson noted in her report.
Unlike during the 2001 recession, however, businesses were slow to respond to mounting stocks. Inventory levels rose steadily at first and plummeted in the latter part of 2009. That was partly because suppliers, especially those located overseas, did not deliver orders that had been placed before the recession until well into the economic downturn.
The progression is clear from the numbers. The inventory-to-sales ratio began to rise from 1.26 in late 2007 to 1.48 in early 2009. But by the end of the year, the ratio had fallen back down to 1.26, and it is still declining in 2010. (See Figure 3.) "The ratio has continued to slide because sales are picking up, but there has not been any substantial restocking of inventory," Wilson said.
This strategy could prove dangerous, according to Wilson. "Lean inventory is exposing companies to more risks. Inventory has shifted farther down the supply chain than in the past, but now distributors are less willing to hold supply," she said.
Not only did stockpiles get smaller but the interest rate for holding those inventories also declined. The annualized interest rate for commercial paper (shortterm notes issued by corporations and banks) stayed low at a mere .26 percent for 2009. (See Figure 4.) Hence, when the value of inventory was multiplied by the paper rate, it resulted in just $5 billion of interest, as noted in Figure 2. The other components of inventory carrying costs remained low as well. Taxes, obsolescence, depreciation, and insurance amounted to $233 billion, down 6 percent from the previous year.
The final component of inventory carrying costs—warehousing expenses—totaled $119 billion in 2009. That amount was 2 percent less than the previous year. In early 2009, distribution centers were still full because retailers could not sell all their goods. By midyear, however, inventories had either been liquidated or consolidated, freeing up warehouse space. With the decline in inventory, vacancy rates for warehousing rose and rates declined. Wilson expects warehousing rates to remain depressed until the end of 2010, when demand should pick up.
Transportation costs plunge
Transportation, the second major component of U.S. logistics costs, also saw a dramatic dropoff in 2009. "The downturn in each individual sector [of the economy] translated into a loss in shipment volume," Wilson explained in her report. That led to a plunge in transportation spending to $688 billion—20.2 percent less than in 2008.
The economic downturn hit the trucking sector, which represents about 78 percent of transportation costs, particularly hard. Overall spending on trucking services in 2009 amounted to $542 billion, down 20.3 percent from 2008.
A main reason for that sharp decline was a drop in the number of over-the-road shipments. Wilson noted that the for-hire truck tonnage index reported by the American Trucking Associations (ATA) fell from 113.3 in 2008 to 103.5 in 2009, a 7-percent decline. The ATA calculates that index based on a monthly survey of its members. (The association has since reported that both private and for-hire carriers hauled an estimated 8.8 billion tons of freight in 2009, down from 10.2 billion tons in 2008.)
Competition for fewer loads sparked a rate war, which lowered costs. That drop in freight rates occurred even though trucking capacity shrank at what Wilson called "unprecedented rates." About 2,000 motor carriers closed their doors in 2009, removing a substantial number of trucks from the nation's supply. In addition, the remaining carriers pared their fleets, sidelining trucks and trailers.
Other transportation modes suffered as well. Taken together, airlines, railroads, freight forwarders, water, and pipeline movements accounted for some $146 billion in spending in 2009, a drop of 20.5 percent from 2008.
Railroads represented $50 billion of that total, reflecting a 20.6-percent reduction from 2008. In 2009, in fact, the Association of American Railroads reported the lowest number of car loadings since 1988, when it began tracking that data. Last year, U.S. railroads originated just 13.8 million carloads; that's 2.6 million carloads fewer than in 2008, marking an 18-percent decline.
Shippers spent $29 billion on domestic and international water transportation in 2009, down 21.6 percent from the previous year. Wilson noted in her report that ocean carriers sustained huge losses, in part because spot rates were, in many cases, below their operating costs. Carriers mothballed an estimated one-fourth of their fleets, but that move did not dent overall capacity because of the introduction of new ships, which can carry more containers than older vessels. Many ocean carriers also curtailed sailings and engaged in the practice of "slow steaming," or cutting back speed to save on fuel. Although these tactics saved money, they eroded ocean carriers' on-time reliability, and shippers now face longer delivery times with less predictability, Wilson wrote.
One mode was able to buck the trend of falling rates, however: air, which represented $29 billion in costs. Cargo traffic declined 11 percent in 2009— the largest drop on record, Wilson noted. During the downturn, many airlines took aircraft out of service. In fact, the International Air Transport Association (IATA) reported that air cargo capacity shrank 12 percent in 2009. As a result, rates have generally risen, and Wilson noted that in the last quarter of 2009, pricing for air shipments on some routes actually doubled.
As for the remaining transportation cost components, oil pipelines generated $10 billion in costs, and freight forwarders accounted for $28 billion.
Aside from inventory carrying and transportation costs, two other factors figure in Wilson's computation of business logistics costs. Shipper-related costs, which include the loading and unloading of transportation equipment as well as traffic department operations, were pegged at $9 billion for 2009, up 2 percent. And administrative expenses—which are computed by a generally accepted formula that takes the sum of inventory and transportation costs and multiplies it by 4 percent—totaled $42 billion. That was down 18.5 percent compared to 2008.
Reasons for optimism
At the time the "State of Logistics Report" was released in early June, preliminary economic figures for 2010 gave some reason for optimism. The U.S. Bureau of Economic Analysis had estimated U.S. GDP growth for the first quarter at 3 percent, and the U.S. Federal Reserve was continuing to hold interest rates in check. Manufacturing was also showing signs of improvement. In April, manufacturing output had climbed 1 percent for the second consecutive month and was 6 percent higher than the same period last year.
Despite those glimmers of hope, unemployment remains a key area of concern. Jobs are being created but not at a rate fast enough to provide work for all job seekers. Rather than hire back workers, many companies continue to push existing employees to work harder. As Wilson noted in her report, that is evidenced by the fact that labor productivity has risen by 6.1 percent over the previous four quarters, the fastest pace since 2002.
Signs of growth have also appeared in the transportation sector, with freight volumes rising in the early months of 2010. The American Trucking Associations reported that its truck tonnage index has increased by 6.5 percent overall from October 2009 to April 2010. Air cargo carriers have also seen their volumes increase. The International Air Transport Association reported in March that airfreight volumes worldwide for that month reached 28.1 FTK (freight tonne kilometers)—almost back to levels seen in early 2008. Ocean carriers are experiencing a rise in bookings. Only rail car loadings had not picked up.
The increase in freight volumes is not completely good news for shippers, however. Given the reduced capacity for all modes, shippers should be prepared for rate increases in 2010, Wilson warned. "Shippers would be wise to be first at the table negotiating rates and capacity," she advised. "Guarantee a minimum level of business in return for guaranteed carriage or limited rate hikes two or three years out."
Despite her overall optimism about the prospects for 2010, Wilson added a note of caution. "We are on our way up, but far from breaking the surface," she said. "We need to continue to mind the bottom line and keep costs in check."
About the "State of Logistics Report"
For the past two decades, the Annual "State of Logistics Report" has quantified the size of the U.S. transportation market and the impact of logistics on the U.S. economy. The late logistics consultant Robert V. Delaney began the study in 1989 as a way to measure logistics efficiency following the deregulation of transportation in the United States. Currently the report is authored by Rosalyn Wilson, a transportation consultant at Declan Corporation in Vienna, Virginia, USA, under the auspices of the Council of Supply Chain Management Professionals. This year's report was sponsored by Penske Logistics.
CSCMP members can download the complete 21st Annual "State of Logistics Report" for free from CSCMP's website.
The first full day of CSCMP’s EDGE 2024 conference ended with the telling of a great American story.
Author and entrepreneur Fawn Weaver explained how she stumbled across the little-known story of Nathan “Nearest” Green and, in deciding to tell that story, launched the fastest-growing and most award-winning whiskey brand of the past five years—and how she also became the first African American woman to lead a major spirits company.
Weaver is CEO of Uncle Nearest Premium Whiskey, a company she founded in 2016 and that is part of her larger private investment business, Grant Sidney, Inc. Weaver told the story of Uncle Nearest—as Nathan Green was known in his hometown of Lynchburg, Tenn.—to Agile Business Media & Events Chairman Mitch MacDonald, in a keynote interview Monday afternoon.
As it turns out, Green—who was born into slavery and freed after the Civil War—was the first master distiller for the Jack Daniel’s Whiskey brand. His story was well-known among the local descendants of both Daniel and Green, but a mystery in the larger world of bourbon and a missing piece of American history and culture. Through extensive research and interviews with descendants of the Daniel and Green families, Weaver discovered what she describes as a positive American story.
“I believed it was a story of love, honor, and respect,” she told MacDonald during the interview. “I believed it was a great American story.”
Weaver told the story in her best-selling book, Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest, and has channeled it into an even larger story with the founding of the brand. Today, Uncle Nearest Premium Whiskey is made at a 323-acre distillery in Shelbyville, Tenn.—the first distillery in U.S. history to commemorate an African American and the only major distillery in the world owned and operated by a Black person.
Weaver and MacDonald's wide-ranging discussion covered the barriers Weaver encountered in bringing the brand to life, her vision for where it’s headed, and her take on the supply chain—which she said she views as both a necessary cost of doing business and an opportunity.
“[It’s] an opportunity if you can move quickly,” she said, emphasizing a recent project to fast-track a new Uncle Nearest product in which collaborating with the company’s supply chain partners was vital.
Uncle Nearest Premium Whiskey has earned more than 600 awards, including “World’s Best” by Whisky Magazine two years in a row, the “Double Gold” by San Francisco World Spirits Competition, and Wine Enthusiast’s “Spirit Brand of the Year.”
CSCMP’s EDGE 2024 runs through Wednesday, October 2, at the Gaylord Opryland Hotel & Convention Center in Nashville.
Miquel Serracanta of EAE Business School, Mark Baxa of CSCMP, and Sebastian Jarzebowski of Kozminski University sign an agreement making Kozminski University the newest CSCMP Academic Enterprise Member.
The Council of Supply Chain Management Professionals (CSCMP) and Kozminski University, a business school based in Warsaw, Poland, inked a deal on Sunday night, making Kozminski CSCMP’s newest Academic Enterprise Member.
This three-year collaborative membership will involve Kozminski using CSCMP educational content in its undergraduate supply chain program. As a result, Kozminski’s graduates will leave the program not only with a bachelor’s degree from the school but also certified through CSCMP’s SCPro certification program.
“This partnership emphasizes the global reach of CSCMP’s certification program and its applicability worldwide,” said Mark Baxa, CSCMP’s president and CEO.
Kozminski University’s Academic Director of Logistics and Supply Chain Management Sebastian Jarzebowki was on hand to sign the agreement at the CSCMP EDGE Conference in Nashville, Tennessee. Jarzebowski said that his students will benefit not only from receiving a globally recognized certification but also from joining a network of supply chain professionals.
Kozminski University joins the EAE Business School in Barcelona and the Rome Business School in the CSCMP Academic Enterprise Program. Baxa sees the membership program as a growth platform for the industry association not only in Europe but also worldwide.
E-commerce activity remains robust, but a growing number of consumers are reintegrating physical stores into their shopping journeys in 2024, emphasizing the need for retailers to focus on omnichannel business strategies. That’s according to an e-commerce study from Ryder System, Inc., released this week.
Ryder surveyed more than 1,300 consumers for its 2024 E-Commerce Consumer Study and found that 61% of consumers shop in-store “because they enjoy the experience,” a 21% increase compared to results from Ryder’s 2023 survey on the same subject. The current survey also found that 35% shop in-store because they don’t want to wait for online orders in the mail (up 4% from last year), and 15% say they shop in-store to avoid package theft (up 8% from last year).
“Retail and e-commerce continue to evolve,” Jeff Wolpov, Ryder’s senior vice president of e-commerce, said in a statement announcing the survey’s findings. “The emergence of e-commerce and growth of omnichannel fulfillment, particularly over the past four years, has altered consumer expectations and behavior dramatically and will continue to do so as time and technology allow.
“This latest study demonstrates that, while consumers maintain a robust
appetite for e-commerce, they are simultaneously embracing in-person shopping, presenting an impetus for merchants to refine their omnichannel strategies.”
Other findings include:
• Apparel and cosmetics shoppers show growing attraction to buying in-store. When purchasing apparel and cosmetics, shoppers are more inclined to make purchases in a physical location than they were last year, according to Ryder. Forty-one percent of shoppers who buy cosmetics said they prefer to do so either in a brand’s physical retail location or a department/convenience store (+9%). As for apparel shoppers, 54% said they prefer to buy clothing in those same brick-and-mortar locations (+9%).
• More customers prefer returning online purchases in physical stores. Fifty-five percent of shoppers (+15%) now say they would rather return online purchases in-store–the first time since early 2020 the preference to Buy Online Return In-Store (BORIS) has outweighed returning via mail, according to the survey. Forty percent of shoppers said they often make additional purchases when picking up or returning online purchases in-store (+2%).
• Consumers are extremely reliant on mobile devices when shopping in-store. This year’s survey reveals that 77% of consumers search for items on their mobile devices while in a store, Ryder said. Sixty-nine percent said they compare prices with items in nearby stores, 58% check availability at other stores, 31% want to learn more about a product, and 17% want to see other items frequently purchased with a product they’re considering.
Ryder said the findings also underscore the importance of investing in technology solutions that allow companies to provide customers with flexible purchasing options.
“Omnichannel strength is not a fad; it is a strategic necessity for e-commerce and retail businesses to stay competitive and achieve sustainable success in 2024 and beyond,” Wolpov said. “The findings from this year’s study underscore what we know our customers are experiencing, which is the positive impact of integrating supply chain technology solutions across their sales channels, enabling them to provide their customers with flexible, convenient options to personalize their experience and heighten customer satisfaction.”
As the hours tick down toward a “seemingly imminent” strike by East Coast and Gulf Coast dockworkers, experts are warning that the impacts of that move would mushroom well-beyond the actual strike locations, causing prevalent shipping delays, container ship congestion, port congestion on West coast ports, and stranded freight.
However, a strike now seems “nearly unavoidable,” as no bargaining sessions are scheduled prior to the September 30 contract expiration between the International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX) in their negotiations over wages and automation, according to the transportation law firm Scopelitis, Garvin, Light, Hanson & Feary.
The facilities affected would include some 45,000 port workers at 36 locations, including high-volume U.S. ports from Boston, New York / New Jersey, and Norfolk, to Savannah and Charleston, and down to New Orleans and Houston. With such widespread geography, a strike would likely lead to congestion from diverted traffic, as well as knock-on effects include the potential risk of increased freight rates and costly charges such as demurrage, detention, per diem, and dwell time fees on containers that may be slowed due to the congestion, according to an analysis by another transportation and logistics sector law firm, Benesch.
The weight of those combined blows means that many companies are already planning ways to minimize damage and recover quickly from the event. According to Scopelitis’ advice, mitigation measures could include: preparing for congestion on West coast ports, taking advantage of intermodal ground transportation where possible, looking for alternatives including air transport when necessary for urgent delivery, delaying shipping from East and Gulf coast ports until after the strike, and budgeting for increased freight and container fees.
Additional advice on softening the blow of a potential coastwide strike came from John Donigian, senior director of supply chain strategy at Moody’s. In a statement, he named six supply chain strategies for companies to consider: expedite certain shipments, reallocate existing inventory strategically, lock in alternative capacity with trucking and rail providers , communicate transparently with stakeholders to set realistic expectations for delivery timelines, shift sourcing to regional suppliers if possible, and utilize drop shipping to maintain sales.
Container imports at U.S. ports are seeing another busy month as retailers and manufacturers hustle to get their orders into the country ahead of a potential labor strike that could stop operations at East Coast and Gulf Coast ports as soon as October 1.
Less than two weeks from now, the existing contract between the International Longshoremen’s Association (ILA) and the United States Maritime Alliance covering East and Gulf Coast ports is set to expire. With negotiations hung up on issues like wages and automation, the ILA has threatened to put its 85,000 members on strike if a new contract is not reached by then, prompting business groups like the National Retail Federation (NRF) to call for both sides to reach an agreement.
But until such an agreement is reached, importers are playing it safe and accelerating their plans. “Import levels are being impacted by concerns about the potential East and Gulf Coast port strike,” Hackett Associates Founder Ben Hackett said in a release. “This has caused some cargo owners to bring forward shipments, bumping up June-through-September imports. In addition, some importers are weighing the decision to bring forward some goods, particularly from China, that could be impacted by rising tariffs following the election.”
The stakes are high, since a potential strike would come at a sensitive time when businesses are already facing other global supply chain disruptions, according to FourKites’ Mike DeAngelis, senior director of international solutions. “We're facing a perfect storm — with the Red Sea disruptions preventing normal access to the Suez Canal and the Panama Canal’s still-reduced capacity, an ILA strike would effectively choke off major arteries of global trade,” DeAngelis said in a statement.
Although West Coast and Canadian ports would see a surge in traffic if the strike occurs, they cannot absorb all the volume from the East and Gulf Coast ports. And the influx of freight there could cause weeks, if not months-long backlogs, even after the strikes end, reshaping shipping patterns well into 2025, DeAngelis said.
With an eye on those consequences, importers are also looking at more creative contingency plans, such as turning to air freight, west coast ports, or intermodal combinations of rail and truck modes, according to less than truckload (LTL) carrier Averitt Express.
“While some importers and exporters have already rerouted shipments to West Coast ports or delayed shipping altogether, there are still significant volumes of cargo en route to the East and Gulf Coast ports that cannot be rerouted. Unfortunately, once cargo is on a vessel, it becomes virtually impossible to change its destination, leaving shippers with limited options for those shipments,” Averitt said in a release.
However, one silver lining for coping with a potential strike is that prevailing global supply chain turbulence has already prompted many U.S. companies to stock up for bad weather, said Christian Roeloffs, co-founder and CEO of Container xChange.
"While the threat of strikes looms large, it’s important to note that U.S. inventories are currently strong due to the pulling forward of orders earlier this year to avoid existing disruptions. This stockpile will act as an essential buffer, mitigating the risk of container rates spiking dramatically due to the strikes,” Roeloffs said.
In addition, forecasts for a fairly modest winter peak shopping season could take the edge off the impact of a strike. “With no significant signs of peak season demand strengthening, these strikes might not have as intense an impact as historically seen. However, the overall impact will largely depend on the duration of the strikes, with prolonged disruptions having the potential to intensify the implications for supply chains, leading to more pronounced bottlenecks and greater challenges in container availability, " he said.