The ratio of U.S. logistics costs as a percentage of GDP hasn't changed in two years. Costs should continue to hold steady as the economy struggles to gain momentum.
If you had to sum up the state of U.S. business logistics costs in just a few words, you might do well to borrow a phrase that was well-known to drivers of an earlier era: stuck in neutral. That's because logistics costs as a percentage of the overall U.S. economy in 2012 came in at 8.5 percent, exactly the same as in the previous year.
U.S. business logistics costs did rise in 2012, to $1.33 trillion, an increase of US $43 billion from 2011. But that increase—less than half of the increase seen in 2011—paralleled the overall growth in the sluggish economy. In other words, the freight logistics sector was growing at the same rate as the U.S. gross domestic product (GDP).
Article Figures
[Figure 1] U.S. logistics costs as a percentage of GDPEnlarge this image
[Figure 2] Calculation of 2012 logistics costs (in U.S. $ billions)Enlarge this image
That and other findings indicative of slow growth for at least the next few years prompted transportation consultant Rosalyn Wilson to choose Is This the New Normal? as the title for the Council of Supply Chain Management Professionals' 24th Annual "State of Logistics Report," sponsored by Penske Logistics. The longest-running study in the field, the report provides an accepted measure for quantifying the size of the U.S. transportation market and the impact of logistics on the U.S. economy. (For more about the report, see the sidebar.)
About the "State of Logistics Report"
For more than two decades, the annual "State of Logistics Report" has quantified the size of the U.S. transportation market and the impact of logistics on the U.S. economy. The late logistics consultant Robert V. Delaney began the study in 1989 as a way to measure logistics efficiency following the deregulation of transportation in the United States. Currently the report is authored by transportation consultant Rosalyn Wilson under the auspices of the Council of Supply Chain Management Professionals (CSCMP). This year's report was sponsored by Penske Logistics.
CSCMP members can download the complete 24th Annual "State of Logistics Report" at no charge from CSCMP's website. Nonmembers can purchase the report from CSCMP's online bookstore.
The report measures logistics costs against the U.S. GDP, a ratio often cited as a measurement of the supply chain's efficiency in moving the United States' output of goods. A ratio below 10 percent traditionally was viewed as a sign that the nation's logistics managers were keeping costs under control and boosting operational efficiency. Since the Great Recession of 2007-2009, however, a low ratio has signified a decline in shipping expenditures and transportation costs that correlates to sluggish economic activity. In fact, the lowest point ever recorded in the 30-year history of the report was a ratio of 7.8 percent in 2009. (The "State of Logistics Report" was first issued in 1989, but the first edition included data dating back to 1981.) Figure 1 shows logistics costs as a percentage of GDP for the most recent 10-year period.
Carrying costs, inventory up slightly
The report breaks down overall logistics expenditures into three major components: inventory carrying costs, transportation costs, and administrative costs.
Inventory carrying costs rose in 2012 to $434 billion—a 4-percent hike from 2011. Carrying costs reflect the amount of interest paid on inventory, the expenses for holding inventory in storage (taxes, obsolescence, depreciation, and insurance), and warehousing costs. (See Figure 2.)
The value of the nation's business inventories (which includes agriculture, mining, construction, services, manufacturing, and wholesale and retail trade) rose to almost $2.3 trillion last year. In her report, Wilson pointed out that U.S. business inventories rose in three out of the four quarters last year. (See Figure 3.) All three subcategories of inventory (retail, wholesale, and manufacturing) climbed in 2012. Retail inventories increased 8.3 percent, far higher than those for wholesale (3.8 percent) and manufacturing (1.3 percent).
Although inventory levels rose, interest rates did not. In fact, the interest component of carrying costs declined by 6.9 percent, according to Wilson. That's because the cost of capital, as measured by the commercial paper rate, declined. The commercial paper rate, which reflects the interest businesses pay to borrow short-term capital, reached near-historic lows, falling from .13 percent in 2011 to .11 percent in 2012. Had it not been for the low cost of capital, Wilson noted, the growth in inventory levels would have caused carrying costs to rise.
Interestingly, the retail inventory-to-sales ratio, which indicates how well retailers are balancing stock with sales, rose in the latter half of 2012. During the Great Recession in 2009, that ratio skyrocketed to 1.49. During the first four months of 2012, it stabilized at 1.26, indicating that sales and inventory were fairly well balanced, Wilson wrote. By year's end, however, flagging sales had caused it to inch up to 1.28. (See Figure 4.)
Taxes, obsolescence, depreciation, and insurance rose 2.6 percent in 2012 to reach $302 billion. Wilson said that hike was directly related to the growth in inventories.
The final component of inventory carrying costs—warehousing expenses—totaled $130 billion in 2012, up 7.6 percent from 2011. In her report, Wilson noted that lease rates for warehouses have risen, indicating a recovery in this sector. Although new construction has increased available inventory, occupancy rates for warehousing have continued to rise.
Transportation costs in check
Transportation, the second major component of U.S. logistics costs, rose only 3 percent in 2012. Transportation costs totaled $836 billion last year, up from $821 billion in 2011. Wilson said that transportation costs increased modestly because of weak and inconsistent shipment volumes and strong pressure to restrain rates. As a result, transportation accounted for 5.4 percent of overall GDP in 2012—well below the historic norm of approximately 6 percent.
Trucking costs, the largest component in the transportation sector, totaled $647 billion in 2012. Intercity motor carriage, at $445 billion, accounted for about two-thirds of that amount, while local motor freight (which includes delivery services) reached $202 billion.
Truck tonnage rose 2.3 percent, and utilization rates "are at all-time highs," Wilson noted in the report. Those are two of several factors suggesting that the trucking industry is on the brink of serious capacity problems. Another is the new Federal Motor Carrier Safety Administration (FCSA) hours-of-service (HOS) rules, which reduce maximum weekly driving time. According to various estimates, that could potentially reduce driver capacity by 2 to 5 percent, and could cause productivity to decline by between 2 and 10 percent, Wilson said. Additional new rules on medical certifications and drug testing could further shrink the pool of eligible drivers. Put that together with difficulties in recruiting and retaining drivers, and it's estimated the industry currently needs 30,000 more drivers, she said.
Spending on rail services, the second largest component of transportation costs, amounted to $72 billion last year. That's up 4.9 percent, a modest increase compared to the 16-percent spike in 2011. Intermodal volume was the second highest on record, providing competition that helped to keep down motor carrier rates. Although intermodal fared well, bulk rail shipping did not: total carloads for the year fell 3.1 percent from 2011.
Costs for shipping by water totaled about $35 billion, with international shipping accounting for about $27.5 billion and domestic waterways $7.5 billion. Because of increased vessel capacity, ocean carriers struggled to maintain rate levels, and many engaged in a bidding war over declining cargo volumes. As a result, overall costs for water transportation declined by 0.9 percent in 2012, despite higher rates for some domestic barge shipments brought about by drought-related restrictions on traffic.
As for other transportation components, oil pipelines generated $13 billion. The airfreight industry accounted for $33 billion, an increase of 3.1 percent over 2011, but the industry continues to struggle with profitability due to "chronic overcapacity and deteriorating yields," Wilson observed. Freight forwarders, a category that also includes third-party logistics service providers, brought in $37 billion, an increase of 5.4 percent.
In addition to inventory carrying and transportation costs, two other factors figure in Wilson's computation of business logistics costs. Shipper-related costs, which include the loading and unloading of transportation equipment as well as traffic department operations, totaled $10 billion in 2012, up just 1.8 percent from 2011. Administrative expenses—which are computed by a generally accepted formula that takes the sum of inventory and transportation costs and multiplies it by 4 percent—amounted to $51 billion in 2012, up $2 billion from the prior year.
Slow growth is the "new normal"
As for the future, Wilson said the recovery from the Great Recession has been longer than most economists anticipated. In the past, consumers spurred economic recoveries, but this time consumers, who lost ground financially during the downturn, have little confidence in the economy. Most Americans are "still holding tight to their paychecks, spending most of that on necessities," she said.
Although manufacturing had been a bright spot following the Great Recession, sustaining some growth, that sector too has cooled. Manufacturing grew at 7.4 percent in 2010, then 5 percent in 2011, and last year dropped to 3 percent. Since manufacturing growth has abated, Wilson noted, there is less demand for logistics services.
Where's the U.S. economy going? In Wilson's view the economy is entering a period that could be termed the "new normal," one that's characterized by slow expansion with GDP growth hovering between 2.5 to 4 percent, high unemployment levels, and slower job creation. Given those economic conditions, she expects that both the economy as a whole and the logistics sector will be slow to regain any sustainable momentum, and that growth rates will be uneven for some time to come.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use artificial intelligence-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next one to three years. Retailers also said they plan to invest in self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) within the next three years to help with loss prevention.
Those strategies could help improve the brick-and-mortar shopping experience, as 78% of shoppers say it’s annoying when products are locked up or secured within cases. Part of that frustration, according to consumers, is fueled by the extra time it takes to find an associate to them unlock those cases. Seventy percent of consumers say they have trouble finding sales associates to help them during in-store shopping. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
Additional areas of frustrations identified by retailers and associates include:
The difficulty of implementing "click and collect" or in-story returns, despite high shopper demand for them;
The struggle to confirm current inventory and pricing;
Lingering labor shortages; and
Increasing loss incidents.
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”