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Modernize or Perish: Why brands need to look at a data-driven supply chain right now

As the world gets riskier every day, and change is the only constant, businesses need to be ready with resilient, efficient, and smarter supply chains.

Covid-19, blocking of the Suez Canal, natural disasters, Brexit, or Russian-Ukraine war-like political upheaval are not just some unexpected occurrences of the past, they are also reminders of the disruption brought to our global supply chains. Exposing vulnerabilities and fragilities in supply chains, made us realize how unprepared we were for sudden changes. As the world gets riskier every day, and change is the only constant, businesses need to be ready with resilient, efficient, and smarter supply chains. Industry leaders need to analyze the current pain points to better prepare for tomorrow.  

Is your supply chain risk-ready? 


The analytical understanding of risk analysis, very well understood in the financial sector, now needs to be applied to supply chain management. High recovery costs and long recovery lead times due to border delays, inventory buildups, or additional operational glitches, add immense pressure on business sustainability and viability. Businesses cannot rely on manual or outdated methods for demand planning, e.g. analyzing historical data to calculate sudden market shifts. They need to incorporate forward-looking external data to improve and strengthen supply chain capabilities while preparing for the inevitable next change.

A proactive approach, combined with vibrant risk-management potential can help brands avoid and manage unforeseen disruptions. While focusing on efficient, cost-effective, and reliable operations, sustainable supply chains of the future have an additive goal of upholding environmental and societal values. Brands need to access the ecological and human impact of their products with the goal to minimize environmental harm. 

Integrating Systematic Risk Management in Supply Chains

The ultimate goal is to be well prepared to fulfill customer demands, at the lowest cost, in the most environmentally sustainable way - even in times of crisis. By embedding a control tower approach in regular operations, brands can jump-start transformation to autonomous planning and strengthen business foundations to thrive under challenging conditions. A control tower provides enhanced visibility into every step of the supply chain with big data and advanced analytics to enable faster strategic decision-making with minimal human intervention. Using data as a springboard for autonomous growth, companies can identify performance issues in the early stages, and boost business performance while keeping costs low. 

Setting up a Supply Chain Control Tower for Autonomous Planning 

Data forms the backbone of supply chains, unifying it into a cloud-based ecosystem that automatically refreshes, and helps free up valuable resource time that can be invested in higher-value activities. Smart data analytics helps brands focus on driving the most value to business by:

  • Digitizing the supply chain to strengthen capabilities of anticipating risk. 
  • Achieving greater visibility and coordination across the supply chain by using data for high-level impact calculations that enable better prioritization of critical tasks.
  • Reviewing existing steps in the planning process to determine potential bottlenecks and understand how new systems can support existing ones.
  • Building a highly decentralized supply chain structure with easy cross-functional collaboration for synchronized real-time, company-wide decision-making. 
  • Creating better visibility by connecting and consolidating data from multiple sources, cleaning and organizing it to create a single, centralized, reliable source of truth. 
  • Delivering data in digestible and user-friendly format for quick action.
  • Equipping the teams with tools to conduct regular scenario planning to add market intelligence at every stage of the supply chain to help achieve brand competitiveness.
  • Developing a set of reactive and proactive response strategies basis detailed market analysis.
  • Automating repetitive tasks to improve speed, accuracy, & flexibility in supply-risk management and also address the labor shortage issues that add to the management challenge.  

Technological improvements and big data analytics have created a huge impact on every part of the supply-chain operations, from planning to logistics. Cutting-edge technologies like AI, blockchain, ML, and automation are forming an integral part of the retail supply chain. They help in understanding customer requirements better while keeping the overhead costs low, speeding-up decision-making, and diversifying the last mile to pave the way for autonomous planning. Omnichannel retailing and an increase in demand for same-day deliveries in e-commerce are pushing the supply chains to rapidly evolve into a global, interconnected network of data and processes. With Net-Zero in mind, brands need to be cautious of their inventory and demand, to build greater visibility into the supply chain and agility in business. 

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How to evaluate blockchain for your supply chain

In 2015, blockchain (the technology that makes digital currencies such as bitcoin work) was starting to be explored as a solution for supply chains. It promised cost savings, increased efficiency, and heightened transparency, among other benefits. For that reason, many companies were happy to run pilots testing blockchain for themselves. Today, these small-scale projects have been replaced by large-scale enterprise adoption of blockchain-based supply chain solutions. There are plenty of choices now for blockchain supply chain products, platforms, and providers. This makes the option to use blockchain available now to nearly everyone in the sector. This wealth of choice does, however, make it more difficult to decide which blockchain integration is best (or, indeed, if your organization needs to use it at all). To find the right blockchain, companies need to consider three factors: cost, sustainability, and the ultimate goal of trying new technology.

Choosing the right blockchain for an enterprise supply chain begins with the most basic consideration: cost. Blockchains work by securely recording “transactions,” and in a supply chain, those transactions are essentially database updates. However, making such updates has varying costs on different chains. If a container moves locations, that entry is updated, and a transaction is recorded. Enterprises need to figure out how many products, containers, or pieces of information they will process daily. Each of these can be considered a transaction. Now, some blockchains cost not even $1 to record a million movements. Other chains can cost thousands of dollars for the same amount of recording. Understanding the amount of activity you will need to record against the cost of transactions is the first place for an enterprise to start when considering blockchain. Ask the provider which blockchain their product is built on, and its average transaction cost. This will help you find the most cost-effective product or integration.

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How an advanced TMS optimizes supply chain performance

A transportation management system (TMS) is a critical tool for all supply chain and logistics practitioners. It provides shippers, third-party logistics companies (3PLs), and fourth-party logistics providers (4PLs) with the visibility they need to manage the supply chain and optimize the movement of products and goods. There are various types of transportation management systems, and while using a basic TMS is better than no TMS at all, advanced transportation management systems offer enhanced functionality and can scale with you as your business grows.

Getting the right TMS in place can have considerable benefits, as a TMS helps with planning and executing the movement of goods on a comprehensive level, which aids in reducing the risks of disruptions at every point in the supply chain. Companies that better manage risk will see significant savings. Data from the supply chain risk intelligence company Interos found that of the organizations they surveyed in 2021, the average organization lost $184 million in global supply chain disruptions. Similarly, a McKinsey study found that, within 10 years, the cost of supply chain disruptions adds up to nearly half of a company’s profits.


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Strikes and potential strikes have plagued the supply chain over the last few years. An analysis of data from the Bureau of Labor Statistics by the Economics Policy Institute concluded that the number of workers involved in major strike activity increased by 280% in 2023 from 2022. Currently, the U.S. East Coast and Gulf Coast ports are facing the threat of another dockworker strike after they return to the negotiating table in January to attempt to resolve the remaining wage and automation issues. Similarly, Boeing is continuing to contend with a machinists strike.

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For both Donald Trump and Kamala Harris, the revival of domestic manufacturing is a key campaign theme and centerpiece in their respective proposals for economic growth and national security. Amid the electioneering and campaign pledges, however, the centrality of supply chain policy is being lost in the shuffle. While both candidates want to make the supply chain less dependent on China and to rebuild the American industrial base, their approaches will impact manufacturing, allied sectors, and global supply chains much differently despite the common overlay of protectionist industrial policy.

Both Trump’s “America First” and Harris’ “Opportunity Economy” policies call for moving home parts of supply chains, like those that bring to market critical products like semiconductors, pharmaceutical products, and medical supplies, and strengthening long-term supply chain resilience by discouraging offshoring. Harris’ economic plan, dubbed the “New Way Forward,” aims to close tax loopholes, strengthen labor rights, and provide government support to high-priority sectors, such as semiconductors and green energy technologies. Trump’s economic plan, dubbed “New American Industrialism,” emphasizes tariffs, corporate tax cuts, and easing of regulations.

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In distribution environments, there is especially strong interest in autonomous mobile robots (AMRs) for collaborative order picking. In this application, the AMR meets pickers at the right inventory location, and the workers then place picks in totes on the robot, which then moves on to another location/picker or off to packing, greatly reducing human travel time.

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