From Desert Storm to the retail store: Five technologies that are closing global supply chain gaps
Some of the most promising technologies for collecting, managing, and analyzing data got their start in the military or in private industry. Now that they're more widely available, both government and commercial supply chains are realizing the benefits.
Both government and private industry play important roles in developing technology, from concept to implementation. Very often, a technology developed in one realm is adopted by the other, and the benefits of the technology become more widely available.
For example, the U.S. government, specifically the Department of Defense (DoD), paved the way for the use of advanced solutions in private industry by deploying the world's largest visibility network back in the early 1990s. After Operation Desert Storm left "iron mountains" of abandoned cargo and essential equipment in the desert, which would have proved extremely dangerous if it fell into the hands of the enemy, the DoD used a sophisticated visibility network to track and trace cargo in real time, allowing the military to know the status of and maintain control over moving cargo.
This project was very successful because it provided improved visibility, better tracking, and significant cost savings for the world's largest and most complicated supply chain. But the technology and application developed for this project had an impact far beyond the U.S. military: Today, commercial organizations that move everything from pharmaceuticals to consumer packaged goods are seeing the impact that better tracking and analytics can have on their global supply chains.
The Desert Storm visibility solution also solved some of the longstanding challenges associated with deploying a global supply chain and was the forerunner of many of today's supply chain analytics solutions. Since the early 1990s, the value of advanced analytics solutions has been recognized not only by government operations, but also by private industry as companies found ways to improve their business processes through the use of analytics, specifically the data generated by this technology.
This trend will undoubtedly continue. According to a recent Business Insider Intelligence Report, the logistics industry is primed to see technology investments of roughly US $112 billion by 2019, especially to automate warehouses and shipping.1 Many public and private organizations have already begun to implement cutting-edge logistics technologies, from high-tech sensors to predictive technologies that optimize the supply chain.
Which technologies will have the biggest impact in the near future? Here are five areas where both government and commercial supply chains continue to effect significant change through the use of technology and data analysis.
1. Cloud technology
Cloud technology, also called cloud computing, is a model for delivering information technology (IT) services from the Internet via Web-based tools and applications, rather than through a direct connection to a server. The commercial use of cloud technology has driven government organizations to embrace the cloud for cost savings. Earlier this year, for example, the U.S. National Security Agency (NSA) announced that it would move its infrastructure relating to its Intelink portfolio, which provides the national security enterprise with information sharing, collaboration, and discovery services, to Amazon's government cloud for cost savings. The DoD, the National Geospatial-Intelligence Agency, and the Central Intelligence Agency (CIA) had previously announced their plans to make the switch.2
According to the NSA's chief of engineering, cloud technology shows significant IT efficiencies and will allow the agency to save 50-55 percent on infrastructure costs alone.3 The research firm IDC Government Insights estimates that in fiscal year (FY) 2014, the federal government spent US $2.3 billion on private cloud (services delivered from its own data center to internal users), and just $173.3 million on public cloud (services provided by a third-party vendor). IDC expects U.S. federal government spending on private cloud will reach more than $3.0 billion by the end of FY 2015 and exceed $5.9 billion in FY 2018. IDC also is forecasting that U.S. government spending on public cloud will soar to over $3 billion in FY 2017.4
The ability to store and host large volumes of data on cloud infrastructure, simply and more cheaply than ever, could potentially have a massive impact on government and commercial supply chains. However, it is the management of that data through data mining and analytics that will unlock that unforeseen potential and enable a shift from reactive to predictive and prescriptive supply chains.
2. Network infrastructure
It is easy to forget that seven years ago the iPhone did not even exist. A recent study by Cisco Systems reported that since 2008, the average monthly data use by U.S. smartphone users grew from 36 MB to more than 1.4 GB.5 At the same time, we are seeing significant growth in the availability of low-power wide-area (LPWA) connections that are specifically designed for machine-to-machine (M2M)-level communications. LPWA, which facilitates low-power, low-cost transmission of data in certain types of devices, will be useful in enabling the "Internet of Things" (IoT)—the network of Internet-enabled objects that can wirelessly send and receive data, and in some cases act in response to that data.
Advancements in the underlying network infrastructure—from fixed-location radio frequency identification (RFID) readers that only provide information on milestone-based events to real-time 2G, 3G, 4G, and LTE high-speed mobile wireless communication—has been the catalyst behind the growth in both the number of devices and the data produced by those devices. At the same time, the "per-byte" cost of wireless communication continues to plummet. The ability to tag an asset or a person with a low-cost sensor and then have all of that data carried across a high-speed, high-availability network is the biggest contributor to the explosion of information that is driving the expansion of the Internet of Things.
3. Real-time visibility
With an integrated link between real-time asset information and planning systems, defense forces are in a much better position to match execution to logistics plans. Real-time visibility of supplies helps to identify high-threat zones, flag suspect cargo, and understand hazards to receiving troops.
In the commercial world, companies also use real-time visibility to monitor supply chain operations, especially for high-value assets like pharmaceuticals that have crucial delivery timing and government-imposed regulatory-compliance requirements. For example, for supply chains with tens of thousands of assets stored on-site at any given moment and hundreds of thousands of assets moving in and out of their facilities every week, detailed and accurate knowledge of asset status, location, and security is critical. With real-time visibility, organizations are afforded near 100 percent knowledge accuracy for assets stored in and across the hundreds of thousands of containers, pallets, vehicles, and shipping crates in their supply chains. Thus, real-time visibility reduces personnel costs, improves response times, and decreases asset spoilage.
4. Predictive analytics
Machines—sensors in particular—generate massive amounts of data every day. Many organizations store some of this information but are unable to tap into all of it or uncover all of the powerful supply chain intelligence it offers. This is where the value of predictive analytics lies. It is not about the sensor, or the "data producer"; rather, it is about data management.
Government organizations have taken steps to start implementing predictive analytics, a process in which modeling and machine learning strategies are used to discover trends and patterns in real-time and historical data; that analysis is then used to predict outcomes. An example would be the customizable geo-fences that define "safe zones" for high-value shipments and cargo. In real-world applications, predictive analytics can predict high-risk zones based on such information as where risk events occur, how often risk events occur at specific locations, and what time of day risk events occurs. In the case of geo-fences, we have seen predictive analysis related to cargo shipments across high-risk corridors lead to a nearly 38 percent reduction in cargo loss due to theft by anticipating such risk events and successfully avoiding those situations and locations.
Now, real innovation in supply chain analytics is happening in the commercial sector, too. Recently, a large consumer packaged goods (CPG) company that manufactures a high percentage of its products realized that it needed a supply chain visibility solution that could help it to better monitor, predict, and ultimately improve the timeliness of its deliveries. Its visibility was limited to the day of delivery, and it lacked precise and accurate data about the time of shipments' arrival. The company had been relying on truck drivers to provide estimated time of arrival (ETA) and on employees to manually update the status of shipments.
In order to better predict transit times, the CPG company needed a purpose-built analytics application that processed real-time and historical data. Working with our company, the CPG company rolled out an analytics solution on its busiest transit lanes to track and secure a portion of its global shipments. With real-time and historical data, the CPG company was able to understand carrier and transit-lane patterns and optimize its transportation decisions. For example, the analytics application allowed it to determine the optimal times for departures based on day of the week and time of day, as well as on the number of risk events and delays per carrier and transit lane. As more data was acquired, advanced machine learning capabilities allowed the analytics algorithms to become "smarter" and more accurate. This has led to improved planning for shipments, cross-docking, and on-time arrivals.
5. Global asset tracking
The most challenging, fluid, and dynamic supply chains in the world are those that support military forces wherever they are deployed, including in extremely remote and dangerous areas. As the nature of warfare and peacekeeping has evolved over time (compare today's battle against ISIS vs. the period of the Cold War), the need to have precise, real-time logistical information in the hands of military planners and logisticians has become ever more critical. At any moment there are literally tens of thousands of physical assets in motion across an operational theatre. Not surprisingly, the U.S. Army, NATO, and their allies have aggressively evaluated and deployed technology that creates real-time reports on asset location and status in order to give decision-makers the information they need to successfully complete their assigned missions.
An example of the need for this real-time visibility into asset tracking and monitoring is the DoD's globalization efforts, which originally focused on the tens of billions of dollars in abandoned (and filled) shipping containers—the "iron mountains" referenced at the beginning of this article—that were left in the desert after Operation Desert Storm and Operation Desert Shield. Losing visibility into these items effectively armed those who would again become America's enemies. As a result, the U.S. government identified a global need for better insight into the location and movement of cargo and high-value resources, with the objective of ensuring the security of assets around the world while also saving time and money.
The U.S. Department of Defense sought a solution that would provide real-time information on asset location and status. It chose an approach called Radio Frequency In-transit Visibility (RF-ITV), a comprehensive array of hardware and software products, including active radio frequency identification (aRFID) sensors, readers, and related solutions for global asset planning and tracking of personnel, equipment, and sustainment cargo worldwide. Using this software and associated solutions, the DoD and allied militaries are able to leverage real-time sensor data to track and monitor high-consequence assets, improving operational efficiency and achieving logistics excellence across all DoD and NATO initiatives.
With the total asset visibility afforded by this information system, these allied forces are able to confidently plan and execute complex missions in harsh environments throughout the world. Such capabilities are being adapted for commercial supply chains as well. Military-grade asset tracking can help commercial organizations to expand and fine-tune their operations in emerging markets, where they may they face some of the same challenges that the military encounters in remote and risky areas.
Moving innovation forward
The expanding adoption of cloud and mobile technology, together with the rise of predictive analytics and real-time visibility solutions have transformed the way commercial and government organizations think about the global supply chain. Much of the innovation in these areas originated with government supply chains in the 1990s; now industry has catapulted that innovation forward yet again.
Technological advances are making massive amounts of data available to organizations today. It is crucial to be able to manage data, understand it, and make optimal use of it to enhance and improve business processes. By utilizing the five data-related innovations discussed in this article, global supply chain organizations—whether commercial or government—can not only fill information gaps, but they also can significantly enhance their operations and performance wherever they operate.
Benefits for Amazon's customers--who include marketplace retailers and logistics services customers, as well as companies who use its Amazon Web Services (AWS) platform and the e-commerce shoppers who buy goods on the website--will include generative AI (Gen AI) solutions that offer real-world value, the company said.
The launch is based on “Amazon Nova,” the company’s new generation of foundation models, the company said in a blog post. Data scientists use foundation models (FMs) to develop machine learning (ML) platforms more quickly than starting from scratch, allowing them to create artificial intelligence applications capable of performing a wide variety of general tasks, since they were trained on a broad spectrum of generalized data, Amazon says.
The new models are integrated with Amazon Bedrock, a managed service that makes FMs from AI companies and Amazon available for use through a single API. Using Amazon Bedrock, customers can experiment with and evaluate Amazon Nova models, as well as other FMs, to determine the best model for an application.
Calling the launch “the next step in our AI journey,” the company says Amazon Nova has the ability to process text, image, and video as prompts, so customers can use Amazon Nova-powered generative AI applications to understand videos, charts, and documents, or to generate videos and other multimedia content.
“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” Rohit Prasad, SVP of Amazon Artificial General Intelligence, said in a release. “Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, information grounding, and agentic capabilities.”
The new Amazon Nova models available in Amazon Bedrock include:
Amazon Nova Micro, a text-only model that delivers the lowest latency responses at very low cost.
Amazon Nova Lite, a very low-cost multimodal model that is lightning fast for processing image, video, and text inputs.
Amazon Nova Pro, a highly capable multimodal model with the best combination of accuracy, speed, and cost for a wide range of tasks.
Amazon Nova Premier, the most capable of Amazon’s multimodal models for complex reasoning tasks and for use as the best teacher for distilling custom models
Amazon Nova Canvas, a state-of-the-art image generation model.
Amazon Nova Reel, a state-of-the-art video generation model that can transform a single image input into a brief video with the prompt: dolly forward.
Economic activity in the logistics industry expanded in November, continuing a steady growth pattern that began earlier this year and signaling a return to seasonality after several years of fluctuating conditions, according to the latest Logistics Managers’ Index report (LMI), released today.
The November LMI registered 58.4, down slightly from October’s reading of 58.9, which was the highest level in two years. The LMI is a monthly gauge of business conditions across warehousing and logistics markets; a reading above 50 indicates growth and a reading below 50 indicates contraction.
“The overall index has been very consistent in the past three months, with readings of 58.6, 58.9, and 58.4,” LMI analyst Zac Rogers, associate professor of supply chain management at Colorado State University, wrote in the November LMI report. “This plateau is slightly higher than a similar plateau of consistency earlier in the year when May to August saw four readings between 55.3 and 56.4. Seasonally speaking, it is consistent that this later year run of readings would be the highest all year.”
Separately, Rogers said the end-of-year growth reflects the return to a healthy holiday peak, which started when inventory levels expanded in late summer and early fall as retailers began stocking up to meet consumer demand. Pandemic-driven shifts in consumer buying behavior, inflation, and economic uncertainty contributed to volatile peak season conditions over the past four years, with the LMI swinging from record-high growth in late 2020 and 2021 to slower growth in 2022 and contraction in 2023.
“The LMI contracted at this time a year ago, so basically [there was] no peak season,” Rogers said, citing inflation as a drag on demand. “To have a normal November … [really] for the first time in five years, justifies what we’ve seen all these companies doing—building up inventory in a sustainable, seasonal way.
“Based on what we’re seeing, a lot of supply chains called it right and were ready for healthy holiday season, so far.”
The LMI has remained in the mid to high 50s range since January—with the exception of April, when the index dipped to 52.9—signaling strong and consistent demand for warehousing and transportation services.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
"After several years of mitigating inflation, disruption, supply shocks, conflicts, and uncertainty, we are currently in a relative period of calm," John Paitek, vice president, GEP, said in a release. "But it is very much the calm before the coming storm. This report provides procurement and supply chain leaders with a prescriptive guide to weathering the gale force headwinds of protectionism, tariffs, trade wars, regulatory pressures, uncertainty, and the AI revolution that we will face in 2025."
A report from the company released today offers predictions and strategies for the upcoming year, organized into six major predictions in GEP’s “Outlook 2025: Procurement & Supply Chain.”
Advanced AI agents will play a key role in demand forecasting, risk monitoring, and supply chain optimization, shifting procurement's mandate from tactical to strategic. Companies should invest in the technology now to to streamline processes and enhance decision-making.
Expanded value metrics will drive decisions, as success will be measured by resilience, sustainability, and compliance… not just cost efficiency. Companies should communicate value beyond cost savings to stakeholders, and develop new KPIs.
Increasing regulatory demands will necessitate heightened supply chain transparency and accountability. So companies should strengthen supplier audits, adopt ESG tracking tools, and integrate compliance into strategic procurement decisions.
Widening tariffs and trade restrictions will force companies to reassess total cost of ownership (TCO) metrics to include geopolitical and environmental risks, as nearshoring and friendshoring attempt to balance resilience with cost.
Rising energy costs and regulatory demands will accelerate the shift to sustainable operations, pushing companies to invest in renewable energy and redesign supply chains to align with ESG commitments.
New tariffs could drive prices higher, just as inflation has come under control and interest rates are returning to near-zero levels. That means companies must continue to secure cost savings as their primary responsibility.
Specifically, 48% of respondents identified rising tariffs and trade barriers as their top concern, followed by supply chain disruptions at 45% and geopolitical instability at 41%. Moreover, tariffs and trade barriers ranked as the priority issue regardless of company size, as respondents at companies with less than 250 employees, 251-500, 501-1,000, 1,001-50,000 and 50,000+ employees all cited it as the most significant issue they are currently facing.
“Evolving tariffs and trade policies are one of a number of complex issues requiring organizations to build more resilience into their supply chains through compliance, technology and strategic planning,” Jackson Wood, Director, Industry Strategy at Descartes, said in a release. “With the potential for the incoming U.S. administration to impose new and additional tariffs on a wide variety of goods and countries of origin, U.S. importers may need to significantly re-engineer their sourcing strategies to mitigate potentially higher costs.”
Freight transportation providers and maritime port operators are bracing for rough business impacts if the incoming Trump Administration follows through on its pledge to impose a 25% tariff on Mexico and Canada and an additional 10% tariff on China, analysts say.
Industry contacts say they fear that such heavy fees could prompt importers to “pull forward” a massive surge of goods before the new administration is seated on January 20, and then quickly cut back again once the hefty new fees are instituted, according to a report from TD Cowen.
As a measure of the potential economic impact of that uncertain scenario, transport company stocks were mostly trading down yesterday following Donald Trump’s social media post on Monday night announcing the proposed new policy, TD Cowen said in a note to investors.
But an alternative impact of the tariff jump could be that it doesn’t happen at all, but is merely a threat intended to force other nations to the table to strike new deals on trade, immigration, or drug smuggling. “Trump is perfectly comfortable being a policy paradox and pushing competing policies (and people); this ‘chaos premium’ only increases his leverage in negotiations,” the firm said.
However, if that truly is the new administration’s strategy, it could backfire by sparking a tit-for-tat trade war that includes retaliatory tariffs by other countries on U.S. exports, other analysts said. “The additional tariffs on China that the incoming US administration plans to impose will add to restrictions on China-made products, driving up their prices and fueling an already-under-way surge in efforts to beat the tariffs by importing products before the inauguration,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management solutions at Moody’s, said in a statement. “The Mexico and Canada tariffs may be an invitation to negotiations with the U.S. on immigration and other issues. If implemented, they would also be challenging to maintain, because the two nations can threaten the U.S. with significant retaliation and because of a likely pressure from the American business community that would be greatly affected by the costs and supply chain obstacles resulting from the tariffs.”
New tariffs could also damage sensitive supply chains by triggering unintended consequences, according to a report by Matt Lekstutis, Director at Efficio, a global procurement and supply chain procurement consultancy. “While ultimate tariff policy will likely be implemented to achieve specific US re-industrialization and other political objectives, the responses of various nations, companies and trading partners is not easily predicted and companies that even have little or no exposure to Mexico, China or Canada could be impacted. New tariffs may disrupt supply chains dependent on just in time deliveries as they adjust to new trade flows. This could affect all industries dependent on distribution and logistics providers and result in supply shortages,” Lekstutis said.