Trucks are an integral part of the transportation network that keeps supply chains moving. Every year, billions of tons of raw materials, agricultural products, and finished goods are moved by truck around the globe. As such, it is important to recognize the changes currently taking place in the trucking industry.
At IHS Markit, we expect to see a rapid growth in demand for trucking over the next 20 years. We believe that economic growth and the favorable economics of trucking will drive strong growth in ton-kilometers (ton-km), a measure of the mass of goods being moved and the distance over which they are moved. In the major markets of China, Europe, the United States, and Japan, trucking ton-kilometers has doubled from 6 million ton-km in 2000 to 12 million ton-km in 2018. We expect to see that figure more than double in these markets by 2040, according to our base-case scenario (See Figure 1).
Article Figures
[Figure 1] Ton-kilometers for U.S., China, Japan, and EuropeEnlarge this image
[Figure 2] Distribution of U.S. trucking companies by sizeEnlarge this image
[Figure 3] Society of Automotive Engineers levels of automationEnlarge this image
As demand grows, the industry will also see a slight shift toward alternative fuels and new technologies. While diesel truck demand will remain strong, we believe that as new power train technologies, such as hydrogen and lithium-ion batteries, become more cost competitive, we will see their adoption in the medium- and heavy-duty trucking industry. Additionally, the advent of autonomous vehicles may lead to substantial transformations within the industry.
Alternative fuel
As a part of IHS Markit's 2018 "Reinventing the Truck" study, we modelled the uptake of alternative technologies in the medium- and heavy-vehicle segment out to 2040. Not surprisingly, we found that sales of diesel trucks are projected to remain strong, particularly in the heavy-duty long-haul sector, at about 80 percent of total truck sales in our base-case scenario. However, sales of battery electric commercial vans and medium-sized delivery vehicles is expected to grow quickly. Electric batteries are a more attractive option for this segment than for heavy-duty, long-haul applications because it is easier to return to a home base for charging. Additionally, electrification offers lower maintenance costs over the life of the vehicle and allows companies to comply with the restrictions on internal combustion vehicles that have been proposed in some city centers.
However, the disaggregated structure of the trucking industry may slow the adoption of alternative fuels. Taking the U.S. trucking industry as an example (see Figure 2), the vast majority of trucking companies have a fleet size of less than six vehicles. Only a handful of companies have fleets of more than 5,000 trucks. It's easier for larger companies to purchase battery electric vehicles, explore bio fuels, and introduce CNG/LNG (compressed natural gas/liquefied natural gas) trucks into their fleets. For the smaller players, changing to a new propulsion technology represents a bigger risk and a proportionately bigger investment with lower utilization of charging and other specialized infrastructure.
However, we expect to see the barriers to entry to decline over the coming decade, due largely to two factors. First the cost of alternative fuel technology should decline, due to technical advancements as well as larger scale deployments. As battery costs drop, they will approach cost "parity" with internal combustion engines. When you add in the lower cost of maintenance due to the simpler electric engine, the economics for electrification become even more favourable, even for smaller operators. Similarly, if the costs of hydrogen decline, we are likely to see more uptake of that technology in specific markets as well.
The second barrier to entry has traditionally been vehicle service and repair. Here, there are two important trends. First, with electric vehicles, less service is required over the lifetime of the vehicle. This not only reduces maintenance costs but also makes service and repair an easier business to enter. The second trend is that bigger companies and fleet operators are collaborating to offer service and repair to smaller companies. This development benefits both parties. It allows the bigger companies to increase the utilization of their investments while also allowing the smaller companies to delay some capital investment.
Autonomous trucks
While alternative fuels will certainly have an impact on the trucking industry, the greatest disruptor is expected to be the increased adoption of autonomous technologies. There is already widespread adoption of automation in various elements of the vehicle, such as braking and steering. But the eventual adoption of Society of Automotive Engineers (SAE) Level 5 technology, which reduces the need for a human driver, (see Figure 3) could have far-reaching impact. Trucks would be able to travel further and faster without stopping overnight. Warehouse logistics would adapt to autonomous vehicles, potentially expediting loading times. There is also potential for costs to be significantly lower in this scenario. However, before the industry can fully pursue this technology, concerns about safety and reliability must be addressed.
Looking Ahead
While there may be some differences across different regions, our "Reinventing the Truck" study indicates that the trucking industry will overall progress towards lower emissions, improved logistics, and increasingly sophisticated technologies. Taking these elements together, the trucking industry is heading for a lower cost, higher-efficiency future, even as we expect the demand for trucking to continue to grow strongly.
Benefits for Amazon's customers--who include marketplace retailers and logistics services customers, as well as companies who use its Amazon Web Services (AWS) platform and the e-commerce shoppers who buy goods on the website--will include generative AI (Gen AI) solutions that offer real-world value, the company said.
The launch is based on “Amazon Nova,” the company’s new generation of foundation models, the company said in a blog post. Data scientists use foundation models (FMs) to develop machine learning (ML) platforms more quickly than starting from scratch, allowing them to create artificial intelligence applications capable of performing a wide variety of general tasks, since they were trained on a broad spectrum of generalized data, Amazon says.
The new models are integrated with Amazon Bedrock, a managed service that makes FMs from AI companies and Amazon available for use through a single API. Using Amazon Bedrock, customers can experiment with and evaluate Amazon Nova models, as well as other FMs, to determine the best model for an application.
Calling the launch “the next step in our AI journey,” the company says Amazon Nova has the ability to process text, image, and video as prompts, so customers can use Amazon Nova-powered generative AI applications to understand videos, charts, and documents, or to generate videos and other multimedia content.
“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” Rohit Prasad, SVP of Amazon Artificial General Intelligence, said in a release. “Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, information grounding, and agentic capabilities.”
The new Amazon Nova models available in Amazon Bedrock include:
Amazon Nova Micro, a text-only model that delivers the lowest latency responses at very low cost.
Amazon Nova Lite, a very low-cost multimodal model that is lightning fast for processing image, video, and text inputs.
Amazon Nova Pro, a highly capable multimodal model with the best combination of accuracy, speed, and cost for a wide range of tasks.
Amazon Nova Premier, the most capable of Amazon’s multimodal models for complex reasoning tasks and for use as the best teacher for distilling custom models
Amazon Nova Canvas, a state-of-the-art image generation model.
Amazon Nova Reel, a state-of-the-art video generation model that can transform a single image input into a brief video with the prompt: dolly forward.
Economic activity in the logistics industry expanded in November, continuing a steady growth pattern that began earlier this year and signaling a return to seasonality after several years of fluctuating conditions, according to the latest Logistics Managers’ Index report (LMI), released today.
The November LMI registered 58.4, down slightly from October’s reading of 58.9, which was the highest level in two years. The LMI is a monthly gauge of business conditions across warehousing and logistics markets; a reading above 50 indicates growth and a reading below 50 indicates contraction.
“The overall index has been very consistent in the past three months, with readings of 58.6, 58.9, and 58.4,” LMI analyst Zac Rogers, associate professor of supply chain management at Colorado State University, wrote in the November LMI report. “This plateau is slightly higher than a similar plateau of consistency earlier in the year when May to August saw four readings between 55.3 and 56.4. Seasonally speaking, it is consistent that this later year run of readings would be the highest all year.”
Separately, Rogers said the end-of-year growth reflects the return to a healthy holiday peak, which started when inventory levels expanded in late summer and early fall as retailers began stocking up to meet consumer demand. Pandemic-driven shifts in consumer buying behavior, inflation, and economic uncertainty contributed to volatile peak season conditions over the past four years, with the LMI swinging from record-high growth in late 2020 and 2021 to slower growth in 2022 and contraction in 2023.
“The LMI contracted at this time a year ago, so basically [there was] no peak season,” Rogers said, citing inflation as a drag on demand. “To have a normal November … [really] for the first time in five years, justifies what we’ve seen all these companies doing—building up inventory in a sustainable, seasonal way.
“Based on what we’re seeing, a lot of supply chains called it right and were ready for healthy holiday season, so far.”
The LMI has remained in the mid to high 50s range since January—with the exception of April, when the index dipped to 52.9—signaling strong and consistent demand for warehousing and transportation services.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
"After several years of mitigating inflation, disruption, supply shocks, conflicts, and uncertainty, we are currently in a relative period of calm," John Paitek, vice president, GEP, said in a release. "But it is very much the calm before the coming storm. This report provides procurement and supply chain leaders with a prescriptive guide to weathering the gale force headwinds of protectionism, tariffs, trade wars, regulatory pressures, uncertainty, and the AI revolution that we will face in 2025."
A report from the company released today offers predictions and strategies for the upcoming year, organized into six major predictions in GEP’s “Outlook 2025: Procurement & Supply Chain.”
Advanced AI agents will play a key role in demand forecasting, risk monitoring, and supply chain optimization, shifting procurement's mandate from tactical to strategic. Companies should invest in the technology now to to streamline processes and enhance decision-making.
Expanded value metrics will drive decisions, as success will be measured by resilience, sustainability, and compliance… not just cost efficiency. Companies should communicate value beyond cost savings to stakeholders, and develop new KPIs.
Increasing regulatory demands will necessitate heightened supply chain transparency and accountability. So companies should strengthen supplier audits, adopt ESG tracking tools, and integrate compliance into strategic procurement decisions.
Widening tariffs and trade restrictions will force companies to reassess total cost of ownership (TCO) metrics to include geopolitical and environmental risks, as nearshoring and friendshoring attempt to balance resilience with cost.
Rising energy costs and regulatory demands will accelerate the shift to sustainable operations, pushing companies to invest in renewable energy and redesign supply chains to align with ESG commitments.
New tariffs could drive prices higher, just as inflation has come under control and interest rates are returning to near-zero levels. That means companies must continue to secure cost savings as their primary responsibility.
Specifically, 48% of respondents identified rising tariffs and trade barriers as their top concern, followed by supply chain disruptions at 45% and geopolitical instability at 41%. Moreover, tariffs and trade barriers ranked as the priority issue regardless of company size, as respondents at companies with less than 250 employees, 251-500, 501-1,000, 1,001-50,000 and 50,000+ employees all cited it as the most significant issue they are currently facing.
“Evolving tariffs and trade policies are one of a number of complex issues requiring organizations to build more resilience into their supply chains through compliance, technology and strategic planning,” Jackson Wood, Director, Industry Strategy at Descartes, said in a release. “With the potential for the incoming U.S. administration to impose new and additional tariffs on a wide variety of goods and countries of origin, U.S. importers may need to significantly re-engineer their sourcing strategies to mitigate potentially higher costs.”
Freight transportation providers and maritime port operators are bracing for rough business impacts if the incoming Trump Administration follows through on its pledge to impose a 25% tariff on Mexico and Canada and an additional 10% tariff on China, analysts say.
Industry contacts say they fear that such heavy fees could prompt importers to “pull forward” a massive surge of goods before the new administration is seated on January 20, and then quickly cut back again once the hefty new fees are instituted, according to a report from TD Cowen.
As a measure of the potential economic impact of that uncertain scenario, transport company stocks were mostly trading down yesterday following Donald Trump’s social media post on Monday night announcing the proposed new policy, TD Cowen said in a note to investors.
But an alternative impact of the tariff jump could be that it doesn’t happen at all, but is merely a threat intended to force other nations to the table to strike new deals on trade, immigration, or drug smuggling. “Trump is perfectly comfortable being a policy paradox and pushing competing policies (and people); this ‘chaos premium’ only increases his leverage in negotiations,” the firm said.
However, if that truly is the new administration’s strategy, it could backfire by sparking a tit-for-tat trade war that includes retaliatory tariffs by other countries on U.S. exports, other analysts said. “The additional tariffs on China that the incoming US administration plans to impose will add to restrictions on China-made products, driving up their prices and fueling an already-under-way surge in efforts to beat the tariffs by importing products before the inauguration,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management solutions at Moody’s, said in a statement. “The Mexico and Canada tariffs may be an invitation to negotiations with the U.S. on immigration and other issues. If implemented, they would also be challenging to maintain, because the two nations can threaten the U.S. with significant retaliation and because of a likely pressure from the American business community that would be greatly affected by the costs and supply chain obstacles resulting from the tariffs.”
New tariffs could also damage sensitive supply chains by triggering unintended consequences, according to a report by Matt Lekstutis, Director at Efficio, a global procurement and supply chain procurement consultancy. “While ultimate tariff policy will likely be implemented to achieve specific US re-industrialization and other political objectives, the responses of various nations, companies and trading partners is not easily predicted and companies that even have little or no exposure to Mexico, China or Canada could be impacted. New tariffs may disrupt supply chains dependent on just in time deliveries as they adjust to new trade flows. This could affect all industries dependent on distribution and logistics providers and result in supply shortages,” Lekstutis said.