The COVID-19 disruption to the 2020 economy and subsequent recovery have hit freight modes hard, and the industry faces a weak outlook for 2021.
At the depth of the short pandemic recession, retail sales, shipments, and inventories all fell, as businesses closed and consumers did not shop for goods except for staples and groceries. Carriers that did not transport essential goods saw sharp declines in demand, leading to idled equipment and layoffs.
However, the very large U.S. federal fiscal stimulus put checks in consumers’ pockets while supplementing unemployment insurance payments. As a result, goods purchasing behavior, especially via e-commerce, reversed sharply in the third quarter with a record rapid quarter-to-quarter pace.
But as stimulus program payments have dwindled, this goods spending is fading. At the same time the virus spread is threatening another round of business closures and is temporarily increasing unemployment again. The outlook for 2021 freight volumes is for weaker freight tonnage, driven by fading economic growth, already rebuilt inventories, and slowing consumer spending on goods as opposed to services.
The pace of modal growth will depend on varying conditions affecting each mode’s customers as well as areas of continued competition between modes. A key element of the modal demand outlook will be how much the strength of the e-commerce portions of the economy balances out weaknesses in resource commodity sectors such as energy and agriculture exports.
Our analysis of underlying 2021 macroeconomic and industry forecasts, which were prepared in November, sees overall baseline 2021 freight tonnage volumes slowing 0.7% from the 2020 base. These forecasts include important assumptions, including the widespread distribution of a vaccine in the U.S. in the second and third quarter of 2021 but no new substantial federal fiscal stimulus program or trade policy shifts. Risks around this forecast are high given the large remaining unknowns about the course of the pandemic, consumer sentiment, and new government fiscal policy in 2021.
The 2021 U.S. macroeconomic forecast has been revised down, now at 3.1% growth in real gross domestic product (GDP). The very strong recovery seen in the second half 2020 is fading with lingering unemployment and service sector weakness coexisting with a new wave of virus spread. The U.S. economy is also facing a fiscal cliff with some government benefits payments stopping at the end of December, which will work to restrain a stronger recovery.
We expect the 2021 GDP growth to come from consumption increases of 3.6% as well as growth in residential and busines investment. Imports and exports are forecasted to continue to increase, although net exports will be a drag on 2021 GDP, as imports outpace exports by 0.8%. This outlook includes sustained record-low interest rates and constrained inflation, which will support spending by households not affected by unemployment. The freight-intensive construction sector is expected to fall 0.6% in 2021, as the decline in commercial construction won’t offset the 2.6% increase in residential construction.
Quarterly 2021 GDP growth will be higher in the second half of 2021, as the uptake of the vaccine allows more opening of the economy and increased consumer confidence later in the year.
Implications of weak freight tonnage
The economic conditions driving 2021 freight tonnage are not a return to the pre-pandemic pace of freight demand. IHS Markit’s forecast of a 0.7% decline in total freight tonnage will leave 2021 as another challenging year for carriers, with many seeing weaker demand than during the second half of 2020. There remains a structural mismatch in capacity, as freight networks have insufficient capability to handle e-commerce business at the same time as they have excess capacity aligned to support other supply chains. So, the freight outlook varies by modal segment and customer base.
The freight growth in 2021 is calculated from the base of the highly unusual 2020, which saw above-trend shipments in the second half of the year. For supply chain managers, this freight forecast outlook implies a continuation of high rates in intermodal, air, and some trucking segments, but potential rate relief in bulk waterborne and carload rail rates.
Capacity and operational limits will still impact most modes in 2021, especially in the first half of the year. For shippers, the pace of sales volume growth will be more moderate than in the second half of 2020, with a few exceptions such as for those export commodities that were impeded by operational and equipment availability. There remain significant risks to these baseline forecasts, including potential impacts from policy and/or business and consumer confidence, whether related to COVID-19 or other 2021 market disruptions.
Air and intermodal lead
Not all modes of freight transport will see the same pace of 2021 growth; the IHS Markit Transearch 2021 tonnage forecast reveals significant differences by mode. While the overall freight tonnage forecast is for 0.7% decline in the United States, air and rail intermodal are forecast to see tonnage growth, continuing their strong end to 2020. These Transearch modal freight tonnage forecasts for 2021 are summarized in Figure 1.
[Figure 1] Forecast of U.S. 2021 freight tonnage by mode Enlarge this image
The 2021 air cargo and rail intermodal tonnage are forecasted to increase 2.2% and 0.5%, respectively, mostly as a reflection of the strength of e-commerce-related shipping. The air cargo business also anticipates demand being driven by vaccine and personal protective equipment (PPE) shipments. The air cargo forecast reflects restoration of some passenger aircraft belly capacity that had been grounded for most of 2020 due to the sharp, sustained drop in air passenger traffic.
Meanwhile IHS Markit forecasts that waterborne tonnage will decline, down 1.2% in 2021. This drop will be driven by further declines in coal volumes and a modest drop in farm products tonnage due to constrained exports. We also believe that the boom in consumer spending on goods compared with services spending will fade in 2021. This development will affect overall trucking demand, as will continuing weaknesses in sectors such as oil and gas exploration and production. Within trucking, the less-than-truckload (LTL) sector is forecasted to benefit from e-commerce demand with tonnage increasing 0.3% in 2021. Rail carload tonnage is forecasted to fall 0.8%, as a result of weakness in the traditionally important coal business as well as modest declines in agriculture products shipping. Truckload trucking will see a decline of 0.6% in comparison with the 2020 recovery period, when volumes went up due to inventory rebuilding and e-commerce. It will also experience capacity constraints from limited driver workforce growth, despite lingering high unemployment in the overall economy.
The overall decline forecasted for freight tonnage is driven by the huge importance of trucking (79% of total tons) and rail carload traffic (12% of total tons). With industrial production growing, but slowly in 2021, as manufacturing and agriculture move up from the depths of 2020 production and shipments levels.
Benefits for Amazon's customers--who include marketplace retailers and logistics services customers, as well as companies who use its Amazon Web Services (AWS) platform and the e-commerce shoppers who buy goods on the website--will include generative AI (Gen AI) solutions that offer real-world value, the company said.
The launch is based on “Amazon Nova,” the company’s new generation of foundation models, the company said in a blog post. Data scientists use foundation models (FMs) to develop machine learning (ML) platforms more quickly than starting from scratch, allowing them to create artificial intelligence applications capable of performing a wide variety of general tasks, since they were trained on a broad spectrum of generalized data, Amazon says.
The new models are integrated with Amazon Bedrock, a managed service that makes FMs from AI companies and Amazon available for use through a single API. Using Amazon Bedrock, customers can experiment with and evaluate Amazon Nova models, as well as other FMs, to determine the best model for an application.
Calling the launch “the next step in our AI journey,” the company says Amazon Nova has the ability to process text, image, and video as prompts, so customers can use Amazon Nova-powered generative AI applications to understand videos, charts, and documents, or to generate videos and other multimedia content.
“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” Rohit Prasad, SVP of Amazon Artificial General Intelligence, said in a release. “Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, information grounding, and agentic capabilities.”
The new Amazon Nova models available in Amazon Bedrock include:
Amazon Nova Micro, a text-only model that delivers the lowest latency responses at very low cost.
Amazon Nova Lite, a very low-cost multimodal model that is lightning fast for processing image, video, and text inputs.
Amazon Nova Pro, a highly capable multimodal model with the best combination of accuracy, speed, and cost for a wide range of tasks.
Amazon Nova Premier, the most capable of Amazon’s multimodal models for complex reasoning tasks and for use as the best teacher for distilling custom models
Amazon Nova Canvas, a state-of-the-art image generation model.
Amazon Nova Reel, a state-of-the-art video generation model that can transform a single image input into a brief video with the prompt: dolly forward.
Economic activity in the logistics industry expanded in November, continuing a steady growth pattern that began earlier this year and signaling a return to seasonality after several years of fluctuating conditions, according to the latest Logistics Managers’ Index report (LMI), released today.
The November LMI registered 58.4, down slightly from October’s reading of 58.9, which was the highest level in two years. The LMI is a monthly gauge of business conditions across warehousing and logistics markets; a reading above 50 indicates growth and a reading below 50 indicates contraction.
“The overall index has been very consistent in the past three months, with readings of 58.6, 58.9, and 58.4,” LMI analyst Zac Rogers, associate professor of supply chain management at Colorado State University, wrote in the November LMI report. “This plateau is slightly higher than a similar plateau of consistency earlier in the year when May to August saw four readings between 55.3 and 56.4. Seasonally speaking, it is consistent that this later year run of readings would be the highest all year.”
Separately, Rogers said the end-of-year growth reflects the return to a healthy holiday peak, which started when inventory levels expanded in late summer and early fall as retailers began stocking up to meet consumer demand. Pandemic-driven shifts in consumer buying behavior, inflation, and economic uncertainty contributed to volatile peak season conditions over the past four years, with the LMI swinging from record-high growth in late 2020 and 2021 to slower growth in 2022 and contraction in 2023.
“The LMI contracted at this time a year ago, so basically [there was] no peak season,” Rogers said, citing inflation as a drag on demand. “To have a normal November … [really] for the first time in five years, justifies what we’ve seen all these companies doing—building up inventory in a sustainable, seasonal way.
“Based on what we’re seeing, a lot of supply chains called it right and were ready for healthy holiday season, so far.”
The LMI has remained in the mid to high 50s range since January—with the exception of April, when the index dipped to 52.9—signaling strong and consistent demand for warehousing and transportation services.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
"After several years of mitigating inflation, disruption, supply shocks, conflicts, and uncertainty, we are currently in a relative period of calm," John Paitek, vice president, GEP, said in a release. "But it is very much the calm before the coming storm. This report provides procurement and supply chain leaders with a prescriptive guide to weathering the gale force headwinds of protectionism, tariffs, trade wars, regulatory pressures, uncertainty, and the AI revolution that we will face in 2025."
A report from the company released today offers predictions and strategies for the upcoming year, organized into six major predictions in GEP’s “Outlook 2025: Procurement & Supply Chain.”
Advanced AI agents will play a key role in demand forecasting, risk monitoring, and supply chain optimization, shifting procurement's mandate from tactical to strategic. Companies should invest in the technology now to to streamline processes and enhance decision-making.
Expanded value metrics will drive decisions, as success will be measured by resilience, sustainability, and compliance… not just cost efficiency. Companies should communicate value beyond cost savings to stakeholders, and develop new KPIs.
Increasing regulatory demands will necessitate heightened supply chain transparency and accountability. So companies should strengthen supplier audits, adopt ESG tracking tools, and integrate compliance into strategic procurement decisions.
Widening tariffs and trade restrictions will force companies to reassess total cost of ownership (TCO) metrics to include geopolitical and environmental risks, as nearshoring and friendshoring attempt to balance resilience with cost.
Rising energy costs and regulatory demands will accelerate the shift to sustainable operations, pushing companies to invest in renewable energy and redesign supply chains to align with ESG commitments.
New tariffs could drive prices higher, just as inflation has come under control and interest rates are returning to near-zero levels. That means companies must continue to secure cost savings as their primary responsibility.
Specifically, 48% of respondents identified rising tariffs and trade barriers as their top concern, followed by supply chain disruptions at 45% and geopolitical instability at 41%. Moreover, tariffs and trade barriers ranked as the priority issue regardless of company size, as respondents at companies with less than 250 employees, 251-500, 501-1,000, 1,001-50,000 and 50,000+ employees all cited it as the most significant issue they are currently facing.
“Evolving tariffs and trade policies are one of a number of complex issues requiring organizations to build more resilience into their supply chains through compliance, technology and strategic planning,” Jackson Wood, Director, Industry Strategy at Descartes, said in a release. “With the potential for the incoming U.S. administration to impose new and additional tariffs on a wide variety of goods and countries of origin, U.S. importers may need to significantly re-engineer their sourcing strategies to mitigate potentially higher costs.”
Freight transportation providers and maritime port operators are bracing for rough business impacts if the incoming Trump Administration follows through on its pledge to impose a 25% tariff on Mexico and Canada and an additional 10% tariff on China, analysts say.
Industry contacts say they fear that such heavy fees could prompt importers to “pull forward” a massive surge of goods before the new administration is seated on January 20, and then quickly cut back again once the hefty new fees are instituted, according to a report from TD Cowen.
As a measure of the potential economic impact of that uncertain scenario, transport company stocks were mostly trading down yesterday following Donald Trump’s social media post on Monday night announcing the proposed new policy, TD Cowen said in a note to investors.
But an alternative impact of the tariff jump could be that it doesn’t happen at all, but is merely a threat intended to force other nations to the table to strike new deals on trade, immigration, or drug smuggling. “Trump is perfectly comfortable being a policy paradox and pushing competing policies (and people); this ‘chaos premium’ only increases his leverage in negotiations,” the firm said.
However, if that truly is the new administration’s strategy, it could backfire by sparking a tit-for-tat trade war that includes retaliatory tariffs by other countries on U.S. exports, other analysts said. “The additional tariffs on China that the incoming US administration plans to impose will add to restrictions on China-made products, driving up their prices and fueling an already-under-way surge in efforts to beat the tariffs by importing products before the inauguration,” Andrei Quinn-Barabanov, Senior Director – Supplier Risk Management solutions at Moody’s, said in a statement. “The Mexico and Canada tariffs may be an invitation to negotiations with the U.S. on immigration and other issues. If implemented, they would also be challenging to maintain, because the two nations can threaten the U.S. with significant retaliation and because of a likely pressure from the American business community that would be greatly affected by the costs and supply chain obstacles resulting from the tariffs.”
New tariffs could also damage sensitive supply chains by triggering unintended consequences, according to a report by Matt Lekstutis, Director at Efficio, a global procurement and supply chain procurement consultancy. “While ultimate tariff policy will likely be implemented to achieve specific US re-industrialization and other political objectives, the responses of various nations, companies and trading partners is not easily predicted and companies that even have little or no exposure to Mexico, China or Canada could be impacted. New tariffs may disrupt supply chains dependent on just in time deliveries as they adjust to new trade flows. This could affect all industries dependent on distribution and logistics providers and result in supply shortages,” Lekstutis said.