Climate change and geopolitical clashes could transform commercial shipping in the foreseeable future. For global supply chains, powerful new opportunities—and new risks—are just around the corner.
Forty years ago, the maritime industry experienced a revolution. The development of the ocean container transformed commercial shipping, making it far faster and cheaper to transport goods from one continent to another than had ever been possible before. What at first seemed like simply a way to ship goods more efficiently ended up ushering in the age of globalization, a development that had a profound and enduring impact on the global economy.
Now another revolution in commercial shipping may be on the horizon. With climate change causing Arctic ice to melt and geopolitical tensions in some regions threatening to boil over into conflict, shipping routes could radically change in the not-too-distant future. Will these changes have as big an impact as the container revolution of four decades ago? It's impossible to predict exactly how things will play out. What we can say is that climate change and geopolitical tensions will have significant, lasting effects on the maritime industry. And since the vast majority of the world's trade in raw materials and finished goods moves via ocean, supply chains around the world are likely to feel the effects.
Supply chain executives should be aware, then, of the powerful new opportunities—and new risks—that could arise as the oceans get warmer and political tensions along key shipping routes intensify.
A rival route across Russia
While most observers regard climate change as the source of eventual global-scale disaster, from the top of the world there's another way of seeing it. Arctic ice melt is about to revolutionize supply chains, potentially cutting Asia-to-Europe shipping times by up to 40 percent and shortening Europe-to-West Coast North America routes.
Since the 19th century, Arctic explorers have tried to cross the fabled and dangerous Northwest Passage through the Canadian Arctic by sea. But it was only in 2013 that the first commercial cargo ship was able to traverse it. Now, Russia's President Vladimir Putin has boasted that a new Northeastern sea route will come to rival, or even eclipse, not just the Northwest Passage but also the Suez Canal. That bold statement imparts a sense of what President Putin sees as proprietary to Russia, and can therefore be economically exploited for the benefit of the country.
Putin's vision of an alternative to the Suez route is not so far-fetched as it might at first appear. It's true that Russia's remote Arctic region does not yet have much of the port and maritime infrastructure seafarers depend on for safety, supplies, and repairs. Russia's government has, though, made billion-dollar investments in new maritime infrastructure across the Northeast Passage—which, incidentally, it prefers to call the Northern Sea Route. This has helped enable commercial shipping there to increase some twentyfold since 2010. To date, commercial traffic consists of mere dozens of vessels a year, but that increase is significant.
While the numbers of ships and voyages are still small, and the route is certainly not ready for new-generation container ships, the potential to become a viable trade route is certainly there. The opening of a regular route across Russia's Arctic coast could clear the way for other opportunities, such as creating new port cities and opening previously barren Siberian and other Arctic coastlines to economic development. Indeed, countries bordering on the Arctic Ocean are already thinking about how to take advantage of emerging opportunities to tap potentially massive, previously inaccessible mineral, oil, and gas deposits in newly exposed areas.
For countries bordering the Arctic, the stakes are not small: Some 90 billion barrels of oil and 1.7 trillion cubic feet of natural gas, estimated to be about a quarter of the world's undiscovered oil and gas, are believed to be located in the region. To be sure, there will be much geopolitical sabre rattling as to exactly who owns the Northern Sea Route and sets the tolls. Case in point: In December 2014, tiny Denmark shocked the world by presenting the United Nations with its claim to sovereignty over the North Pole, including an adjoining strip of nearly one million square kilometers—an assertion likely to be vigorously challenged by Russia and Canada, among other countries. Canada is preparing to stake its own claim to the pole, and in something of a publicity stunt, in 2007 a Russian submarine planted a titanium Russian-flag marker under water beneath the North Pole. Let's hope that any serious Russia-Canada face-offs in the future will be limited to the ice hockey rink, rather than carried out over polar ice. The signs, however, point to an escalating collision of interests.
A new "Cold War" in a cold climate
Russia has never had a huge volume of maritime trade, and for good reason. One of the supreme historical ironies of Russia is that although it occupies roughly one-sixth of the world's landmass, it has very limited access to warm water. Nevertheless, its navy is a symbol of power and national pride, dating back to the days of the tsars. Russia has reinvested heavily in its submarine fleet and in naval facilities designed to support the assertion of its national interests in the region and beyond. Certainly an Arctic power play would fit perfectly into the country's strategy. Recent events in Ukraine, after all, have laid bare Moscow's true intent: to regain as much of its superpower status as possible, and to place geostrategic objectives above its immediate economic interests and trade relations.
On the other side of the world, Canada, which has the world's longest coastline, considers the Northwest Passage to be part of its sovereign internal waters. Yet even such North Atlantic Treaty Organization (NATO) friends and allies as the United States view those waterways as an international strait open to unrestricted rights of transit for foreign vessels. It is no coincidence that Canada is now making multibillion-dollar investments in a substantially revamped Royal Canadian Navy. Even Denmark (which continues to have sovereignty over Greenland) and Norway (which also has sovereignty, although qualified, over the Svalbard, or Spitsbergen, Archipelago), the other principal powers active in the region besides Russia, Canada, and the United States, have also given their navies impressive upgrades.
What does all this mean for global supply chains? Supply chain strategists know that new northern routes could shave many days and thousands of nautical miles off trade routes. Large-scale shipping volume through the Arctic is likely years away, but when it does happen, East-West transit times could decrease by up to two weeks, which, of course, means lower fuel consumption and lower costs. (In an unfortunate scientific twist, it's probable that carbon emissions north of 40 degrees north latitude are more damaging to the climate than those released farther south.)
Manufacturers should start to think now about how considerably shorter supply chains might change their plans vis-Ã -vis logistics, shipping, and where they produce or buy their products. For example, shorter Asia-Europe and Asia-West Coast routes could help to offset China's rising labor and manufacturing costs by boosting competitiveness through faster speed to market and reducing inventory carrying costs. Eventually, the cost and speed advantages of the northern routes could potentially lead manufacturers to reconsider their reshoring (bringing manufacturing back to its original location), and nearshoring (positioning manufacturing closer to end markets) strategies.
In any Northern shipping route scenario, the Suez and Panama canals, and even the envisaged Grand Nicaraguan Canal, which currently has an ambitious planned completion date in 2020, could very well see a dropoff in their traffic as ships bypass them in favor of a shorter, faster—albeit colder—route. The Northeastern Passage along Russia's northern coast, for instance, could cut some 2,200 miles (3,500 kilometers) off the current Rotterdam-to-Vancouver route through the Panama Canal, which tallies roughly 9,000 miles (14,500 kilometers). Similar benefits would be achieved on routes between Europe and Asia (see Figure 1).
Ice-melt patterns, shorter overall distances between major markets in Europe, North America, and Asia, and concerted infrastructure development mean that Russia's Northeastern Passage and the direct transpolar route—which would pass over the North Pole, and is a far more distant reality for shipping—will emerge as economically viable commercial routes much sooner than the Northwest Passage through Canada's Arctic waters. Given its lack of infrastructure and the fact it is much longer in nautical miles, the Northwest Passage may find a different role in "destination" shipping, including tapping the region's natural resources and for adventure tourism.
Keeping Asian trade routes open for business
Russia isn't alone in ramping up its capabilities with the latest generation of naval assets, or "hard power." Coastal states along the Arctic, Pacific, and Indian oceans are also engaged in a geopolitical "feeding frenzy" to gain access to previously inaccessible natural resources, making claims on island chains and seaways in a manner that carries real risk of military and naval confrontation. Examples of disputed areas range from the North Pole in the Arctic to the Senkaku/Diaoyu Islands in an area of the Pacific Ocean bounded by China, Japan, South Korea, and Taiwan. (Senkaku is the Japanese name; China calls the islands Diaoyu.) Given the political delicacies involved in some of these long-held territories and new claims being made on others, a seemingly small incident or infraction could escalate dangerously.
What happens in even the remotest areas of the Pacific could have an appreciable impact on international commerce. About one-third of all the world's trade passes through the South China Sea, where tensions and risks are high. China intends to become the area's dominant naval and military power, and all signs seem to be pointing in that direction. As reflected in recent headlines, China has been testing the nerves of its neighbors, particularly Vietnam and the Philippines. Its hard-power buildup is very real—including the gradual development of a true "blue water" navy, as well as frequent territorial disputes and frictions involving the Paracel Islands, situated between Vietnam and the Philippines, and the Spratly Islands (where China is constructing a military aircraft runway on reclaimed land) near Vietnam, the Philippines, Malaysia, and Brunei. As part of its strategy, China also claims the waters within the "Nine-Dash Line" in the South China Sea and in late 2013 launched an aggressively enforced "Air Defense Identification Zone" in the East China Sea (see Figure 2).
Japan, the United States, South Korea, Australia, and other maritime countries are not taking this sitting down. India, ever wary of China's ambitions, is scaling up its navy too, but there's more: India's long-forgotten Andaman and Nicobar Islands stretch for some 466 miles (750 kilometers), close to mainland Southeast Asia, and four-fifths of China's oil imports pass through this obscure archipelago. India is now turning the Andamans into a major naval, air, and military stronghold that could, in the event of a confrontation, choke off China's energy and raw-material lifeline coming from the Middle East and Africa.
In a region where many countries' vital interests converge, the present risk is less at the level of deliberate conflict than of incidents that might escalate dangerously. With North American and European retailers' dependence on Chinese exports, and the critical chokepoint role played by the narrow and trade-congested Strait of Malacca in Southeast Asia, any military escalation that inadvertently erupted into a shooting war in Asia would spell a true nightmare scenario and would seriously disrupt global trade—or much worse.
The New Maritime Age
For those land-bound citizens for whom the sea is not part of their everyday thinking, and who likely think that the Maritime Age ended with the Phoenicians, Venetians, or the Spanish Armada, it's time to catch up with reality: Seaborne trade volumes and naval buildups have now reached levels never before seen in human history.
According to a Royal Canadian Navy estimate, many companies now have up to one-third of their inventories at sea at any given time. Supply chain managers who may be unaware of just how dependent their businesses are on the world's oceans and seaways may be unprepared for the serious damage and unexpected shocks that could occur with disruptions to any part of the maritime ecosystem.
That dependence makes companies increasingly vulnerable to terrorism, piracy, and even computer hackers, who could compromise the fiber-optic cables that traverse the world's seabed. Many people think that satellites still carry most global communications traffic, but actually some 95 percent of intercontinental e-mails, telephone calls, and financial transfers travel on these cables, which are unprotected and exposed to terrorism, military attack, cyber-warfare, mischief, and even accidental damage. The cables probably are more vulnerable to physical attack or damage than to hacker attacks, but should there be a deliberate attack on underwater communications infrastructure, Internet and phone service would go down or be seriously disrupted in many parts of the world. The ensuing chaos in global supply chains and business at large would make the effects of such factors as port labor strikes and geopolitical spats pale in comparison.
That is not to underplay the impact of disruptions to maritime trade along the lines of the recent slowdowns at the massive ports of Los Angeles and Long Beach, North America's busiest, as well as other West Coast ports. Although the longshoremen's union there has just ratified a five-year contract, a lengthy strike action on the West Coast in the future could bring the U.S. and Chinese economies to a standstill.
The world's manufacturers are already dependent on unfettered, uninterrupted use of the South China Sea, and many will eventually come to depend on the Northeastern Passage over the top of Russia. However, in many cases the countries that control these and other, similarly sensitive areas have placed their national and military power ambitions above their economic interests and their wish to maintain friendly international relations. This means that companies must carefully monitor geopolitical moves, especially those made by Russia and China, that could disrupt supply chains in the event of an escalation in tensions (or worse) with the West.
In short, the role of the sea cannot be downplayed. In fact, with so much at stake on the high seas, it is no wonder so many countries are building up their navies now. And while new opportunities and dangers abound, the world's peace and prosperity sail more than ever on salt water, with a strategic significance that is more profound today than it has ever been.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
Census data showed that overall retail sales in October were up 0.4% seasonally adjusted month over month and up 2.8% unadjusted year over year. That compared with increases of 0.8% month over month and 2% year over year in September.
October’s core retail sales as defined by NRF — based on the Census data but excluding automobile dealers, gasoline stations and restaurants — were unchanged seasonally adjusted month over month but up 5.4% unadjusted year over year.
Core sales were up 3.5% year over year for the first 10 months of the year, in line with NRF’s forecast for 2024 retail sales to grow between 2.5% and 3.5% over 2023. NRF is forecasting that 2024 holiday sales during November and December will also increase between 2.5% and 3.5% over the same time last year.
“October’s pickup in retail sales shows a healthy pace of spending as many consumers got an early start on holiday shopping,” NRF Chief Economist Jack Kleinhenz said in a release. “October sales were a good early step forward into the holiday shopping season, which is now fully underway. Falling energy prices have likely provided extra dollars for household spending on retail merchandise.”
Despite that positive trend, market watchers cautioned that retailers still need to offer competitive value propositions and customer experience in order to succeed in the holiday season. “The American consumer has been more resilient than anyone could have expected. But that isn’t a free pass for retailers to under invest in their stores,” Nikki Baird, VP of strategy & product at Aptos, a solutions provider of unified retail technology based out of Alpharetta, Georgia, said in a statement. “They need to make investments in labor, customer experience tech, and digital transformation. It has been too easy to kick the can down the road until you suddenly realize there’s no road left.”
A similar message came from Chip West, a retail and consumer behavior expert at the marketing, packaging, print and supply chain solutions provider RRD. “October’s increase proved to be slightly better than projections and was likely boosted by lower fuel prices. As inflation slowed for a number of months, prices in several categories have stabilized, with some even showing declines, offering further relief to consumers,” West said. “The data also looks to be a positive sign as we kick off the holiday shopping season. Promotions and discounts will play a prominent role in holiday shopping behavior as they are key influencers in consumer’s purchasing decisions.”
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.